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Undergraduate

BA (Hons) in Creative Media

Unleash your imagination and master the art of creative media
DK863
299 Points

CAO Code

DK863

Start Date

September 2024

Course Capacity

40

Duration

4 Years

Work Placement

Yes

NFQ Level

8

Discipline Area

Creative Arts, Media & Music

Course Type

Undergraduate

Study Mode

Full-Time

Delivery

On Campus

Course Overview

The BA (Hons) in Creative Media places a strong emphasis on creativity, collaboration, design and innovation, and developing students’ practical skills to a high standard. Students are also encouraged to develop the theoretical skills necessary to critically analyse key media issues, both in terms of its technological manifestation and its social impact. Key to this development is a six-week work placement in 3rd year, allowing students to gain experience in the workplace before completing their final year on the course. In 3rd year students also work on a major group project where students work on an interactive media product

In 4th Year students focus on their chosen speciality area to create a substantial body of work in this area preparing them for a professional career in this field. Students are also offered the opportunity to realise, develop and showcase their creative ideas and skills to the public and prospective employers in the form of a final-year project exhibited at the annual end-of-year Creative Media Degree Show, Fís Graduate Showcase. Students also carry out a large piece of research which culminates in a dissertation.

 

What makes this course different

Work Placement

In 3rd year students undertake a 6 week industry work placement where they gain important contacts within the industry to help them in their future careers. 

DkIT

End of Year Creative Showcase

Students have the opportunity to showcase their creative ideas and skills to the public and prospective employers in the form of a final-year project exhibited at the annual Fís event.

DkIT

Great Employment Opportunities

100% of graduates are in employment or further study after 6 months of graduating. 86% of graduates are in a permanent contract after 6 months of graduating. (DkIT/HEA Graduate Survey)

Understanding the Industry

Creative Media is about telling stories in a way that resonates with people. It is all about sharing information with others in a unique effective way, be it with an article, podcast, photograph, graphic, animation or video. Every company within every industry needs creative content to get their brand, product and story told. Digital content is one of the most in-demand and evolving mediums in industries such as marketing, advertising, entertainment and education.

Career Opportunities

Graduates from this programme will be well prepared to follow several career paths, including:

  • Design: Design, Graphic Design, Multimedia Design, Web Design, Interaction/ UI Design, Motion Design, Creative Agency Designer
  • Planning & Strategy: Information Architect/User experience Architect, Digital Media Strategist ⊲ Authoring: Web Developer, App Design/Developer, E-learning Developer
  • Management: Web/Multimedia Project Manager, Social Media Strategist, Communications Officer, Media Planner, Media Buyer, Digital Marketing, Head of Digital, Content Manager
  • Content Creation: Content Developer, Transmedia Developer, Copywriter, Content Editor, Digital Image Producer, Creative Video Producer, Digital Marketing, Sound Designer, Audio Consultant, TV Researcher, Copywriter

Course Delivery and Modules

This course develops media and communication theory as well as professional and technical skills through lectures, tutorials, studio workshops, exhibitions, presentations and group work. Individual and team-based project work are essential to acquiring the skills to be successful on this course and in industry. This course will build competencies in key skills in both conventional and new media. Throughout this course students are also challenged to consider design and media production from a variety of cultural perspectives.

  • Year 1

    • Media and Communication Studies
    • Introduction to Visual Concepts
    • 35mm Photography
    • Introduction to Web Authoring
    • Communication, Research, and Core Study Skills
    • Creative Collaborative Development
    • Communication Design and Illustration
    • Introduction to Sound and Vision
    • Storytelling, Creativity, and Interactive Narrative
  • Year 2

    • Media and Society
    • Editorial and Branding Design
    • Intermediate Sound and Vision
    • Authoring for the Web
    • Creative Code for Interactive Applications
    • Media Law and Ethics in the Creative Industries
    • Design in Motion
    • Interactive Sound and Vision
    • User Experience (UX) Design
    • Group Project Method and Production

    Electives:

    • Semester Abroad
  • Year 3

    • Media and Society
    • Physical and Pervasive User Experience (UX)
    • Design for Creative Advertising and Digital Marketing
    • Immersive Technology Concepts
    • Creative Media Group Project
    • Work Placement for Creative Media

    Electives:

    • Front-End Web Development
    • Advanced Digital Photography
    • Narrative Design
    • Radio and Podcast Production Concepts
  • Year 4

    • Creative Digital Culture
    • Media Literacy and Analysis
    • Individual Major Project
    • Research Methods for Creative Media
    • Research Methods for Creative Media
    • Entrepreneurship for Creative Industries

    Electives:

    • Print, Type, and the History of Graphic Design
    • Server-Side Web Development
    • Vlogging and Live streaming
    • E-Learning

Work Placement

In 3rd year students undertake a 6 week industry work placement where they gain important contacts within the industry to help them in their future careers. 

Education Progression

On successful completion of this course, students who obtain Second Class Honours or higher are eligible to be considered for entry to the MA/MSc by Research within the School of Informatics and Creative Arts.

Fees and Funding

Please find information on fees and funding here: www.dkit.ie/fees

Entry Requirements

In addition to the standard entry requirements below, English Grade 03 or H6. Applicants from NI/UK require a GCSE English Grade A or AS Level Grade C or A Level Grade E. 

Recent CAO Points

2023 CAO Round 1 Points

299

How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK863
Apply on CAO

Advanced Entry & Transfer Applications

Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year  2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.

Closing Date: 6th June
Apply Now

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the BA (Hons) in Creative Media please ask it below and we will get back to you.


Fiachra O Cuinneagain

Programme Director

Email: Fiachra.OCuinneagain@dkit.ie

Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).