Siobhan chose Creative Media as the modules were varied and it left her with options after her degree. After graduation she worked in graphic design, marketing, ux/ui and then found her niche in advertising as a copyrighter and then social media lead within advertising. She credits DkIT with giving her stepping stone she needed for her career:

Dundalk was a smaller town, and DkIT wasn't as daunting as the big Dublin universities. I loved my time in Dundalk.

Siobhan is now a Manager with RTE Player. She understands the challenges of the different members of her team, due to the grounding the Creative Media degree gave her at DkIT.

Creative Media really set me up to have a greater empathy for my colleagues within my team. I have a broad understanding of production, designers etc, not just my own area of expertise.