BA in Creative Media
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Course Overview
This course develops media and communication theory as well as professional and technical skills through lectures, tutorials, studio workshops, exhibitions, presentations and group work. Individual and team-based project work are essential to acquiring the skills to be successful on this course and in industry. This course will build competencies in key skills in both conventional and new media.
Throughout this course students are also challenged to consider design and media production from a variety of cultural perspectives. In Year 3 there is a work placement and a major group project where students work on an interactive media product.
What makes this course different
The programme merges practical experience in existing and emergent creative media and digital platforms with a industry aware approach to design.
It will create graduates who are idea-driven content designers competent in communicating through a variety of mediums and who have had the space to test out media theories through practical work.
61% of students are employed in an area related to their qualification; representing significant success for the course. Many of these graduates are employed with established companies.
Understanding the Industry
Creative Media is about telling stories in a way that resonates with people. It is all about sharing information with others in a unique effective way, be it with an article, podcast, photograph, graphic, animation or video. Every company within every industry needs creative content to get their brand, product and story told. Digital content is one of the most in-demand and ever-evolving mediums in industries such as marketing, advertising, entertainment and education.
Career Opportunities
Graduates will be equipped to follow career paths in the following broad categories:
- Graphic/Digital Designer
- Web Designer/Front End Developer
- UX Designer
- Digital Marketing
- Marketing/PR
- Audio Designer and Editor
- Video Production and Editor
- Photography
- Motion Designer
- Advertising
- Television & Film
- Any industry where content is needed
Graduates work at
Course Delivery and Modules
Lectures and Tutorials are the most common formats used to deliver modules. Professional and practical skills are developed primarily through studio and workshop practice, exhibitions, presentations and group work. Individual and team-based project work are essential to the acquisition of skills required for success on the course and beyond.
- Media and Communication Studies
- Introduction to Visual Concepts
- 35mm Photography
- Introduction to Web Authoring
- Communication, Research, and Core Study Skills
- Creative Collaborative Development
- Communication Design and Illustration
- Introduction to Sound and Vision
- Storytelling, Creativity, and Interactive Narrative
- Media and Society
- Editorial and Branding Design
- Intermediate Sound and Vision
- Authoring for the Web
- Creative Code for Interactive Applications
- Media Law and Ethics in the Creative Industries
- Design in Motion
- Interactive Sound and Vision
- User Experience (UX) Design
- Group Project Method and Production
- Semester Abroad
- Media and Society
- Physical and Pervasive User Experience (UX)
- Design for Creative Advertising and Digital Marketing
- Immersive Technology Concepts
- Creative Media Group Project
- Work Placement for Creative Media
- Front-End Web Development
- Advanced Digital Photography
- Narrative Design
- Radio and Podcast Production Concepts
Work placement
In Year 3 students undertake a 6 week industry work placement where they gain important contacts within the industry to help them in their future careers.
Education Progression
On successful completion of this course, students who obtain a GPA of 50 or above as per institute guidelines are eligible to progress to Year 4 of the BA (Hons) in Creative Media.
BA (Hons) in Creative Media
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
Standard entry requirements apply. There are no special entry requirements for this course.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Recent CAO points
Student Stories
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Sean Smyth
Siobhan Gallagher
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
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