BA in Creative Media
Search to find a different course
Course Overview
This course prepares graduates to thrive in a fast-evolving media landscape by developing the creative, technical, and professional know-how needed to innovate, collaborate, and lead across diverse creative industries. Our curriculum design reflects the breadth of creative and digital innovation within a contemporary media context.
The course consists of modules such as visual design, interactivity, theory, audio visual (including photography) and professional development.
This course places a strong emphasis on creativity, collaboration, design and innovation, and developing students’ practical skills to a high standard. Students are also encouraged to develop the theoretical skills necessary to critically analyse key media issues, both in terms of its technological manifestation and its social impact.
What makes this course different
Industry Experience
In Year 3 students can spend 6 weeks in industry where they gain important contacts within the industry to help them in their future careers.
Individual Major Project
Students are also offered the opportunity to showcase their creative ideas and skills to the public and prospective employers with their final-year project exhibited at the annual end-of-year Creative Media Degree Show, the Fís Graduate Showcase.
Understanding the Industry
Creative Media encompasses a wide range of skillsets across many key creative fields – audio, film, web, interactivity and design. Creative media professionals can contribute and collaborate in any creative team environment to create successful and impactful multimedia projects. It is all about sharing information with others in a unique, effective way, be it with an article, podcast, photograph, graphic, animation, or video.
Every company within every industry needs creative content to get their brand, product, and story told. Digital content is one of the most in-demand and evolving mediums in industries such as marketing, advertising, entertainment, and education.
Career Opportunities
Those who complete this programme will be prepared for careers in areas such as:
- Creative Direction and Art Direction
- Digital and Graphic designer
- Digital Media Production and Post-Production
- Content Creation and Vlogging
- Photography and Visual Storytelling
- UX/UI Design and Interactive Media
- Motion Graphics and Animation
- AI Content Creator
- Social Media Management and Digital Marketing
- Creative Strategy and Brand Communication
- Web and App Design
- Podcasting and Audio Production
- Immersive and Extended Reality (XR) Media
- Technical Writing and Digital Communication
- Freelance Creative Practice and Entrepreneurship
- Digital Art, Visual Communication, and Exhibition Practice
Graduates work at
Course Delivery and Modules
This course provides a practice-based and research-informed learning environment where students explore the intersections of design, storytelling, and emerging technology.
Through studio-based and collaborative projects, they will develop skills in digital content creation, UX/UI design, video/audio production and creative applications of AI and extended reality (XR), while engaging thoughtfully with the ethical and social dimensions of contemporary media.
- Media and Communication Studies 1
- Design Elements
- 35mm Photography
- Academic Writing and Research Skills
- Storytelling and Interaction
- Designing for Interactivity
- Creative Communication & Design
- Illustration Elements
- Foundations of Front-End Web Design
- Immersive Interactive Media
- Foundations of AV Production
- Media and Communication Studies 2
- Editorial & Branding Design
- Wellbeing & Resilience
- Playful Interactions
- Sound Design for Creative Media
- Video Production for Creative Media
- Media and Society
- Design in Motion
- User Experience (UX) Design
- Interactive Data Art
- Creative Installation
- Understanding Social Media
- Designing Immersive Experiences
Electives:
- Erasmus semester abroad
- Creative Campaign Design and Strategy
- Immersive Technology Concepts
- Digital Photography
- Media Effects, Literacy and Analysis
- Creative Media Group Project Development
- AI Innovation and Creative Practice
- Research Methods for Creative Media
- Industry Experience in Creative Arts
- Creative Media Group Project Production
Work placement
In Year 3 students can spend 6 weeks in industry where they gain important contacts within the industry to help them in their future careers.
Education Progression
On successful completion of this course, students can apply to progress to Year 4 of the BA (Hons) in Creative Media.
BA (Hons) in Creative Media
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
In addition to the standard entry requirements, English O3 or H6. For UK/ NI applications English Grade A or AS level Grace C or A Level Grade E.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Technology Requirements:
If a student is purchasing a laptop or home PC we would advise that they consider getting, where possible, the following: a powerful CPU, High RAM (minimum 16GB recommended), a large SSD (minimum 512GB recommended), compatibility with Windows 11 of macOS, Microsoft Office, Wi-Fi capability and a built-in camera for online classes. The device should be capable of running: Adobe Creative Cloud (Premium suite), DaVinci Resolve, Autodesk Maya & Unreal Engine.
Operating System:
- Students on the Creative Media course may choose either Windows or macOS (Apple). Apple devices are available from the HEANET Store.
- Software Subscriptions: Students are advised to purchase an annual subscription to Adobe Creative Cloud (All Apps). Alternatively, they may use other graphic software (e.g., Affinity Suite). Adobe Creative Cloud is available at a discounted rate (€20/month) via the HEANET Store. Please check the HEANET Store for up-to-date pricing.
Recent CAO points
Student Stories
View all Student Stories
Sean Smyth
Siobhan Gallagher
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
If you have a question about the BA in Creative Media please ask it below and we will get back to you.
Course News
View all News
Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).