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BA in Creative Media

Create impactful, engaging and creative content
282 Points

CAO Code


Start Date

September 2024


3 Years

Work Placement


NFQ Level


Discipline Area

Creative Arts, Media & Music

Course Type


Study Mode



On Campus

Course Overview

This course develops media and communication theory as well as professional and technical skills through lectures, tutorials, studio workshops, exhibitions, presentations and group work. Individual and team-based project work are essential to acquiring the skills to be successful on this course and in industry. This course will build competencies in key skills in both conventional and new media.

Throughout this course students are also challenged to consider design and media production from a variety of cultural perspectives. In Year 3 there is a major group project where students work on an interactive media product.

What makes this course different

Work Placement

In 3rd year students undertake a 6 week industry work placement where they gain important contacts within the industry to help them in their future careers. 

Study Abroad

In 2nd Year students have the opportunity to study abroad for a full semester, enhancing your personal growth and offering a unique opportunity to broaden your worldview. 

Understanding the Industry

Creative Media is about telling stories in a way that resonates with people. It is all about sharing information with others in a unique effective way, be it with an article, podcast, photograph, graphic, animation or video. Every company within every industry needs creative content to get their brand, product and story told. Digital content is one of the most in-demand and everevolving mediums in industries such as marketing, advertising, entertainment and education.

Career Opportunities

Graduates will be equipped to follow career paths in the following broad categories:

  • Graphic/Digital Designer
  • Web Designer/Front End Developer
  • UX Designer
  • Digital Marketing
  • Marketing/PR
  • Audio Designer and Editor
  • Video Production and Editor
  • Photography
  • Motion Designer
  • Advertising
  • Television & Film
  • Any industry where content is needed

Course Delivery and Modules

Lectures and Tutorials are the most common formats used to deliver modules. Professional and practical skills are developed primarily through studio and workshop practice, exhibitions, presentations and group work. Individual and team-based project work are essential to the acquisition of skills required for success on the course and beyond.

  • Year 1

    • Media and Communication Studies
    • Introduction to Visual Concepts
    • 35mm Photography
    • Introduction to Web Authoring
    • Communication, Research, and Core Study Skills
    • Creative Collaborative Development
    • Communication Design and Illustration
    • Introduction to Sound and Vision
    • Storytelling, Creativity, and Interactive Narrative
  • Year 2

    • Media and Society
    • Editorial and Branding Design
    • Intermediate Sound and Vision
    • Authoring for the Web
    • Creative Code for Interactive Applications
    • Media Law and Ethics in the Creative Industries
    • Design in Motion
    • Interactive Sound and Vision
    • User Experience (UX) Design
    • Group Project Method and Production


    • Semester Abroad
  • Year 3

    • Media and Society
    • Physical and Pervasive User Experience (UX)
    • Design for Creative Advertising and Digital Marketing
    • Immersive Technology Concepts
    • Creative Media Group Project
    • Work Placement for Creative Media


    • Front-End Web Development
    • Advanced Digital Photography
    • Narrative Design
    • Radio and Podcast Production Concepts

Education Progression

On successful completion of this course, students who obtain a GPA of 50 or above as per institute guidelines are eligible to progress to 4th Year of the BA (Hons) in Creative Media.

Undergraduate 4 Years On Campus

BA (Hons) in Creative Media

View Course Details

Fees and Funding

Please find information on fees and funding here:

Entry Requirements

Recent CAO Points

2023 CAO Round 1 Points


How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK769
Apply on CAO

Advanced Entry & Transfer Applications

Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year  2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.

Closing Date: 6th June
Apply Now

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the BA in Creative Media please ask it below and we will get back to you.

Fiachra O Cuinneagain

Programme Director


Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).