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BA in Creative Media

Course Points
Course Duration
3 Years
Course Level
Level 7
Course Start Date

Three great reasons to consider this course

  • The programme merges practical experience in existing and emergent creative media and digital platforms with a industry aware approach to design.
  • It will create graduates who are idea-driven content designers competent in communicating through a variety of mediums and who have had the space to test out media theories through practical work.
  • 61% of students are employed in an area related to their qualification; representing significant success for the course. Many of these graduates are employed with established companies.

Course Summary

The BA in Creative Media merges practical experience in existing and emergent creative digital platforms with a user-centered and industry aware approach to design. By balancing media production knowledge alongside teamwork and entrepreneurial skills, it ideally equips students to pursue graduate level positions across divergent sectors in the Creative Media Industry. The BA in Creative Media encourages enterprise and the development of entrepreneurial skills, behaviours and attitudes. Throughout the degree students are challenged to consider design and media production issues from a variety of cultural perspectives. Graduates from this degree programme will be able to work across a variety of creative media platforms, traversing the rapidly decreasing boundaries of traditional and new media

This programme will produce digital Creative Media Professionals with the necessary knowledge, skills and competencies to work within the varied Creative Media Industries in Ireland and abroad. 

In the multi-platform world of today, new evolving digital skills are being sought to produce high end content for simultaneous delivery in not only traditional print and broadcast media, but on the web, on mobile devices, and using the many existing and developing social media tools. The overall aim is to provide students with these core hard and soft skills. These skills are highly transferable between the various creative industries. 


Semester 1

  • Media and Communications Studies (Part 1 of 2)
  • Introduction to Visual Concepts 
  • 35mm Photography
  • Introduction to Web Authoring 1
  • Communication, Research & Core Study Skills 
  • Creative Collaborative Development

Semester 2

  • Media and Communications Studies (Part 2 of 2)
  • Communication Design & Illustration 
  • Introduction to Sound & Vision 
  • Introduction to Web Authoring 2
  • Storytelling, Creativity and Interactive narrative 


Semester 1

  • Media & Society 1
  • Editorial & Branding Design 
  • Intermediate Sound & Vision 
  • Authoring for the Web 
  • Creative Code for Interactive Applications
  • Electives: International Academic Studies

Semester 2

  • Media, Law & Ethics in the Creative Industries 
  • Design in Motion 
  • Interactive Sound & Vision
  • User Experience (UX) Design
  • Group Project Method and Production
  • Electives: International Academic Studies


Semester 1

  • Media & Society 2
  • Physical & Pervasive User Experience (UX) 
  • Design for Creative Advertising and Digital Marketing (Draft) 
  • Immersive Technology Concepts 
  • Creative Media Group Project (Part 1 of 2)
  • Electives: Front-End Web Development // Advanced Digital Photography // Narrative Design // Radio & Podcast Production Concepts 

Semester 2

  • Creative Media Group Project (Part 2 of 2) 
  • Work Placement for Creative Media 


* All module titles are subject to change and are for indicative purposes only. The provision of electives each year is subject to numbers enrolling on each elective and available resources.


  1. You do not need to have any prior knowledge in any subject other than the entry requirements that are listed. In particular, you do not need previous experience in programming or art/design.
  2. Students may undertake a one-semester placement with one of our currently approved partners via the Erasmus Programme. Students can partake in the scheme during stage two of their studies.

Lectures and Tutorials are the most common formats used to deliver modules. Professional and practical skills are developed primarily through studio and workshop practice, exhibitions, presentations and group work. Individual and team-based project work are essential to the acquisition of skills required for success on the course and beyond.

Graduates of the course will have a detailed knowledge and understanding of both the creative and developmental strands within the Media Arts and Technologies disciplines and will be skilled in the use of a range of digital media.

Graduates choosing a career path on one of the strands will have an understanding of the all aspects of a multidisciplinary team. They will be equipped to follow career paths in the following broad categories:

  • Graphic/Digital Designer
  • Audio Designer and Editor
  • Video Production and Editor
  • Digital Marketing
  • Web Designer/Front End Developer
  • UX Designer
  • Motion Designer

On successful completion of this course, students who obtain a GPA of 50 or above as per institute guidelines are eligible to be considered for entry onto the BA (Hons) in Creative Media.

Please find information on fees and funding here:

Leaving Certificate Entry Requirements:

Six Grades at O6 or H7 in Leaving Certificate

→ INCLUDING At least one H5 Grade, OR Minimum Points Score of 200
→ AND Mathematics Grade F2, O6 or H7
→ AND English Grade O6 or H7 OR Irish Grade O6 or H7

Northern Ireland/UK Entry Requirements:

Applicants must meet the matriculation requirement of 5 different subjects which must include:

→ Mathematics at GCSE (Grade A* - C or better)
→ English (or Irish) at GCSE (Grade A* - C or better)
→ One subject at:

    • 'A Level’ (Grade A* - E or better)
    • OR Applied A-Level (Grade A* - E)
    • OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma) (Pass, Merit or Distinction).
    • OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma) (Pass, Merit or Distinction).

→ The remaining subjects must be different from those listed above and may be drawn from recognised subjects at:

    • GCSE (Grade A* - C)
    • AND/OR 'AS Level’ (Grades A - E)
    • AND/OR ‘A-level’ (Grades A* - E)
    • AND/OR Applied ‘A-level’ (Grade A* - E)
    • AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
    • AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).

Students who are interested in digital media, who like to engage with technology, and would like to know more about digital design should consider this course. 

Fiachra O Cuinneagain (Programme Director)
Phone: +353-0429370200

Course ID DK769
Course Type Undergraduate
Study Mode Full-Time
Level 7
Duration 3 Years
Starting Date September
School School of Informatics & Creative Arts
Department Creative Arts, Media and Music
Awarding Body Dundalk Institute of Technology
Apply to CAO
Delivery Method On Campus

How to Apply

All applications for this course must be made directly to the CAO by using the course ID

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Northern Ireland & UK

Applicants from Northern Ireland/UK must also apply through CAO. Find out more information about
applying to DkIT from Northern Ireland or the UK.