BA in Event Management
Course Overview
This course will teach students the fundamentals of creating and managing an event, spanning from the beginning of planning to post-event analysis. Students will be involved in planning and organising events including working on client briefs, carrying out risk assessments, designing presentations and producing reports. Students will study and learn to deal with complex and challenging topics including revenue management, public relations, marketing, technical and production operations.
What makes this course different
Work Placement
In Year 2 students undertake an 18-week industry work placement where students can gain important contacts within the industry to help them in their future careers.
Study Abroad
Students have the option to study abroad in Year 3, through the Erasmus+ Programme. Studying abroad allows you to immerse yourself in another culture while significantly improving your language skills.
Excellent Career Prospects
92% of graduates from Event Management are in employment after 6 months of graduating — while 83% of graduates are on a permanent contract after 6 months of graduating. (DkIT/HEA Graduate Survey)
Understanding the Industry
The event management industry is a dynamic and fast-paced realm where creativity, organisation, and impeccable planning converge to create unforgettable experiences. It involves orchestrating every aspect of an event, from conceptualisation to logistics, coordination, and execution.
Event professionals work to bring visions to life, ensuring seamless operations and delivering exceptional experiences for attendees. Whether it’s a corporate conference, a grand wedding, a music festival, or a charitable gala, the event management industry thrives on attention to detail, innovation, and the ability to anticipate and exceed expectations.
Career Opportunities
Future Careers:
- Festival Co-ordination and Management
- Corporate Event Management
- Business Tourism Management
- Hotels Meetings and Events Management
- Incentive Travel Co-ordination
- Human Resource Management
- Brand Ambassadors
- Event Sales & Marketing
- Theme Park Event Coordination
- Conference Sales & Coordination
In these areas:
- Music Industry
- Entertainment & Leisure Industry
- Tourism
- Marketing
- Sports Industry
Graduates work at
Course Delivery and Modules
-
Year 1
- Event Industry Operations
- Digital Skills for Tourism
- Academic and Career Skills
- Introduction to Sales and Marketing
- Introduction to the Tourism and Hospitality Industry
- Customer Service – Internal and External
- Marketing
- Fundamentals of Accounting
Electives:
- Introduction to the Global Tourism Industry
- Language and Culture - French
- English
- The Geography of Travel and Tourism
-
Year 2
- Event Food and Beverage Operations
- Financially Based Decision Making
- Event Technology
- Event Risk and Safety Management
- Placement Preparation for Hospitality
- Event Industry Systems
- Event Public Relations and Marketing
- Work Placement
Electives:
- Business Tourism
- Language and Culture - German
- English
-
Year 3
- Event Planning and Execution
- Applied Law for the Tourism Industry
- Management Principles
- Economics and Management Accounting
- Event Production
- Applied Marketing for Hospitality and Events Management
- Revenue Management for the Events Industry
Electives:
- Contemporary Issues in Tourism
- Language and Culture - German
- English
- Erasmus
- Studies Abroad
- International Tourism Management
- Irish Society and Culture
Work Placement
In Year 2 students undertake an- 18-week industry work placement. This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Professional Accreditations
Students will have the opportunity to achieve additional micro-credentials such as Google Digital Garage and CHIA (Certificate in Hotel Industry Analytics)
Education Progression
On completion of this course, students will be eligible to progress onto the Level 8 Add-On course: BA (Hons) in Event Management. (This will be subject to student numbers. Where places are limited, offers will be linked to the final GPA achieved.)
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry Requirements
Standard entry requirements apply. There are no special entry requirements for this course.
Recent CAO Points
157
174
Course-Related Videos
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
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Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).
