BA in Digital Marketing and Public Relations
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Course Overview
Students will delve into topics such as content creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing realworld organisational problems through innovative and insightful solutions.
Students will be faced with challenges designed to unlock their potential while learning in a truly supportive environment. Students also have the option to experience another culture with a semester studying abroad.
Understanding the Industry
Digital marketing and communications have become the central focus for entrepreneurs, enterprises and organisation seeking to reach and engage with their consumer. Digital marketing encompasses a broad range of tactics, such as search engine optimisation, social media marketing, email marketing, content creation, and online advertising. It involves utilising various online platforms and channels to build brand awareness, drive traffic, generate leads, and convert them into customers.
Communication focuses on crafting and delivering compelling messages to key stakeholders, both internally and externally, with the aim of achieving organisational goals. Together, digital marketing and strategic communications form a powerful synergy that enables businesses and organisations to effectively communicate with and build meaningful relationships with their target audience.
Career Opportunities
Future Careers:- Advertising Account Manager
- Brand Manager
- SEO Specialist
- CRM Manager
- Social Media Manager
- Sales
- Marketing
- Large Business
- FMCG (Fast-Moving Consumer Goods)
- Communications and PR (Public Relations)
Graduates work at
Course Delivery and Modules
- Digital Marketing, PR, and Communication
- Introduction to Writing for Digital Media
- Research and Communication Skills
- Business Computing Applications
- Accounting
- Workplace Communication Skills
- Contemporary Management
- Economics & Society
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Contemporary Marketing & Communication
- Creativity, Innovation, and Teamwork
- PR Planning & Execution
- Marketing Communication Media Tools
- Marketing and the Law
- Contemporary Market Research
- Consumer Psychology & Behaviour
- Sales: Management & Practice
- Branding & Customer Relationship Management
- Management Accounting for Decision Makers
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- New Product Development
- Wellbeing and the Resilient Student
- Mobile Marketing
- Integrated Communications Practice
- Writing for Digital Media
- Applied Entrepreneurship
- Event Management
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Image Editing and Design Theory
Students can complete a work placement or study abroad with Erasmus.
Work placement
In Year 3 students have the opportunity to Study Abroad or to be placed in an organisation on a 12-week industry work placement.This gives students a much
broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Studies Abroad: Students who travel abroad can significantly improve their language skills and immerse themselves in another culture.
Education Progression
Graduates may progress to the BA (Hons) in Global Marketing and Strategic Communication, dependent on the successful completion of this Level 7 degree (or equivalent) with an award GPA of at least 50%.
BA (Hons) in Global Marketing and Strategic Communication
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
Standard entry requirements apply. There are no special entry requirements for this course.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Recent CAO points
Student Stories
View all Student Stories
Blessing Ehinmisan
Fiona Kelly
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
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