BA (Hons) in Event Management with Marketing
Search to find a different course
Course Overview
This course will teach students the fundamentals of creating and managing an event, spanning from the beginning of planning to post-event analysis.
Students will be involved in planning and organising events including working on client briefs, carrying out risk assessments, designing presentations and producing reports. With their expertise in event management and marketing, they will learn how to elevate brands, connect communities, and shape memorable moments that drive business success.
What makes this course different
Develop a deep understanding of the events industry to produce products and services which meet the needs of customers within a dynamic national and international marketplace
Gain hands-on industry experience with a semester-long work placement
Understanding the Industry
The event management and marketing industry is a dynamic and influential field that seamlessly combines strategic planning, creative execution, and effective promotion to create impactful experiences. It involves the careful coordination of events, conferences, trade shows, and activations, while strategically aligning them with marketing objectives.
Event professionals work to bring visions to life, ensuring seamless operations and delivering exceptional experiences for attendees. Whether it’s a corporate conference, a grand wedding, a music festival, or a charitable gala, the event management industry thrives on attention to detail, innovation, and the ability to anticipate and exceed expectations.
Career Opportunities
Future Careers:
- Music Promoter
- Event Manager
- Travel Consultant
- Human Resources Operative
- Hospitality Manager
- Marketing & PR Manager
In these areas:
- Music Industry
- Entertainment & Leisure Industry
- Tourism
- Marketing
- Sports Industry
Graduates work at
Course Delivery and Modules
The modules taught on this programme range from practical to theoretical with a great range of assessment methods for each of the relevant modules.
- Event Industry Operations
- Digital Skills for Tourism
- Academic and Career Skills
- Introduction to Sales and Marketing
- Introduction to the Tourism and Hospitality Industry
- Customer Service – Internal and External
- Marketing
- Fundamentals of Accounting
- Introduction to the Global Tourism Industry
- Language and Culture - French
- English
- The Geography of Travel and Tourism
- Event Food and Beverage Operations
- Financially Based Decision Making
- Event Technology
- Event Risk and Safety Management
- Placement Preparation for Hospitality
- Event Industry Systems
- Event Public Relations and Marketing
- Work Placement
- Business Tourism
- Language and Culture - German
- English
- Event Planning and Execution
- Applied Law for the Tourism Industry
- Management Principles
- Economics and Management Accounting
- Event Production
- Applied Marketing for Hospitality and Events Management
- Revenue Management for the Events Industry
- Contemporary Issues in Tourism
- Language and Culture - German
- English
- Erasmus
- Studies Abroad
- International Tourism Management
- Irish Society and Culture
- International Conference and Event Management
- Financial Management
- Leadership and Innovation
- Strategic Management Research Paper
- Strategic Human Resource Management
- Business Management Simulation
- Digital Marketing Management
- Strategic Destination Marketing
- English
- Responsible Tourism
Work placement
In Year 2 students undertake a 18-week industry work placement. This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Education Progression
Graduates will be able to progress to Level 9 and 10 postgraduate degree courses, such as the MA in Tourism and Heritage Management
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
Standard entry requirements apply. There are no special entry requirements for this course.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Recent CAO points
Student Stories
View all Student Stories
Kayleigh Loughlin
Leah Fannin
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
If you have a question about the BA (Hons) in Event Management with Marketing please ask it below and we will get back to you.
