BA (Hons) in International Tourism Management
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Course Overview
This course will develop a detailed knowledge of tourism, travel, and the associated skills for management and business in this evolving and dynamic sector. Tourism business and management modules will develop critical transversal skills in business, tourism marketing and management, human resource management, and finance with data analysis.
There is a work placement module in Year 2. Students will understand the culture driving the tourism industry in three of the main European countries (France, Spain, and Germany) and learn the basics of these three languages with no prior language experience required.
What makes this course different
An opportunity to be part of the rebuilding of one of the world's largest industries
Transferable skills in business management, marketing, human resource management, sustainability, cross cultural awareness.
Smaller class sizes leading to more student engagement and student-centred learning.
Professional practice placement integrated across the programme.
Understanding the Industry
The International Tourism Management Industry is a dynamic and globally influential field that caters to the needs of travellers and creates memorable experiences. It involves the strategic planning, promotion, and management of tourism destinations, attractions, and services.
Professionals in this industry navigate the intricacies of market research and customer experience to attract and engage visitors from around the world. They work collaboratively with tourism boards, hotels, airlines, and travel agencies to showcase the unique offerings of different regions, drive tourism growth, and foster sustainable practices. With their expertise, they shape the narrative of destinations, connect cultures, and inspire wanderlust. You will have gained a wider skillset when you graduate and a greater choice of career paths and postgraduate courses.
Career Opportunities
Future Careers:
- Tourism Product Development Manager
- Destination Manager
- Travel Consultant
- Tourism Officer
- Tourism Sales Executive
- Tour Guide
- Tourist Information Officer
- Tour Operator
- Travel Writer
In these areas:
- Sales and Marketing
- Tourism Industry
- Human Resources
Course Delivery and Modules
This course is designed around in-person study and delivered through a mix of lectures with seminars and tutorials, using a range of teaching and learning methods.
In each year of study, students will learn the basics of three languages and culture; Spanish, French, and German, with no prior language experience required.
- Tourism Operations
- Introduction to the Tourist, Travel and Tourism
- Business Communications and Academic Writing
- Business Maths and Accounting Fundamentals
- Spanish and Hispanic Culture for Tourism
- Preparation for Work Placement
- English for International Students
- Tourism Policy, Heritage and Culture
- Financially Based Decision Making and Economics for Tourism
- Work Placement
- French and Francophone Culture for Tourism
- English for International Students
- Human Resource Management and Management Development
- Revenue and Distribution Management
- Tourism Issues and Challenges
- Digital Marketing
- Tourism Research Paper
- German and Germanic Culture for Tourism
- English for International Students
- Tourism Data Analysis and Decision Making
- Strategic Management and Innovation
- International Conference and Events Management
Work placement
In Year 2, students will complete at least 80 hours (two-week block) of professional work experience where students can enhance their management and leadership skills.
Work placement also provides an opportunity for students to gain knowledge and understanding of the employment context of their academic discipline in marketing and tourism. This is a valuable opportunity to gain experience and develop your practical skills within the workplace.
Professional Accreditations
Students who complete the course will have the opportunity to achieve two additional qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).
Education Progression
Successful graduates from this course can progress to a Master of Arts in Tourism and Heritage Management.
MBS in Entrepreneurship and Marketing
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
Standard entry requirements apply. There are no special entry requirements for this course.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Recent CAO points
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
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