Course Overview

This course is a practical, career-focused degree designed to give students the knowledge, creativity and professional skills needed to plan, manage and deliver successful events.

Students learn about the complete event journey – from developing an initial concept and responding to a client brief, through planning, budgeting, promotion and production, to delivering the event and evaluating its success.

A strong emphasis is placed on learning by doing. Students have opportunities to plan and organise events, develop event concepts, work with client briefs, prepare budgets and risk assessments, design presentations and produce professional event plans and reports. These experiences help students develop essential skills in teamwork, communication, problem-solving, creativity and project management.

Throughout the programme, students build knowledge across key areas including event operations, event design and production, marketing and public relations, sponsorship, event technology, revenue and financial management, risk and safety management, customer experience and digital promotion.

Through practical projects, live events, industry engagement, guest lectures and professional experience, students gain an understanding of the fast-moving events industry and develop the confidence and skills required to create safe, engaging and memorable event experiences.

Graduates are prepared for careers across festivals, music and entertainment, corporate events, conferences and exhibitions, sports events, tourism, hospitality, community and cultural events, venues and the wider experience economy.