BA (Hons) in Marketing and International Tourism Management
Course Overview
This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis.
There is also a work placement module in year two. Students will understand the culture driving the tourism industry in 3 of the main European countries (France, Spain and Germany) and learn the basics of these 3 languages with no prior language experience required.
What makes this course different
Gain Additional Industry Qualifications
Students have the opportunity to achieve two qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).
Learn a Language
Students will learn the basics of 3 languages; French, German and Spanish, with no prior language experience required.
Understanding the Industry
The Marketing and International Tourism Management industry is a dynamic and globally influential field that merges the art of marketing with the art of hospitality, catering to the needs of travellers and creating memorable experiences. It involves the strategic planning, promotion, and management of tourism destinations, attractions, and services.
Professionals in this industry navigate the intricacies of market research, branding, digital marketing, and customer experience to attract and engage visitors from around the world. They work collaboratively with tourism boards, hotels, airlines, and travel agencies to highlight the unique offerings of different regions, drive tourism growth, and foster sustainable practices. With their expertise, they shape the narrative of destinations, connect cultures, and inspire wanderlust.
Career Opportunities
Future Careers:
- Tourism Product Development Manager
- Destination Manager
- Communications and Marketing Trainee
- Market Research Executive in Tourism
- Digital Marketing Manager
- Travel Consultant
- Tour Guide
- Marketing Content Manager
- Tourist Office Manager
In these areas:
- Sales and Marketing
- Tourism Industry
- Human Resources
Course Delivery and Modules
-
Year 1
- Business Communications and Academic Writing
- Business Maths and Accounting Fundamentals
- Introduction to Sales and Marketing
- Introduction to the Global Tourism Industry
- Tourism Operations
- Spanish and Hispanic Culture for Tourism
- English for International Students
- Marketing and Consumer Behaviour
-
Year 2
- Financially Based Decision-Making and Economics for Tourism
- Human Resource Management and Management Development
- Integrated Marketing Communications
- Placement Preparation for the Hospitality Department
- French and Francophone Culture for Tourism
- English for International Students
- Career Investment Programme
- Event Public Relations and Marketing
- Revenue and Distribution Management
- Strategic Destination Brand Management in Tourism
-
Year 3
- Digital Marketing Management
- Experience Marketing
- Tourism Issues and Challenges
- Tourism Research Paper
- German and Germanic Culture for Tourism
- English for International Students
- Leadership and Innovation
- Strategic Digital Marketing
- Tourism Data Analysis and Decision Making
Work Placement
Students will participate in a 2-month work placement at the end of Year 2 (May/June), with some employers offering the opportunity to continue working throughout the summer.
Through this work placement, students will gain practical experience and enhance their career prospects upon completion of this course. It also gives students the opportunity to take responsibility for their own development and learning and to reflect on their progress.
In the past, students have worked for a range of local and national organisations including Jameson Distillery, Wallace Travel Group, Abbey Travel, and CIE Tours.
Professional Accreditations
Students who successfully complete the course will have the opportunity to achieve two additional qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).
Education Progression
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry Requirements
Standard entry requirements apply. There are no special entry requirements for this course.
Recent CAO Points
305
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
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Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).
