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Undergraduate

BA (Hons) in Marketing and International Tourism Management

Develop marketing skills to compliment a career in the vibrant worldwide tourism industry.
DK853
305 Points

CAO Code

DK853

Start Date

September 2024

Course Capacity

30

Duration

3 Years

Work Placement

Yes

NFQ Level

8

Discipline Area

Hospitality, Tourism & Culinary Arts, Business, Management & Marketing

Course Type

Undergraduate

Study Mode

Full-Time, Part-Time

Delivery

On Campus

Course Overview

This course combines tourism management with specialist marketing areas such as brand management, international business, and experience marketing. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance, and data analysis.

There is also a work placement module in year two. Students will understand the culture driving the tourism industry in 3 of the main European countries (France, Spain and Germany) and learn the basics of these 3 languages with no prior language experience required.

What makes this course different

DkIT

Gain Additional Industry Qualifications

Students have the opportunity to achieve two qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

Learn a Language

Students will learn the basics of 3 languages; French, German and Spanish, with no prior language experience required.

Understanding the Industry

The Marketing and International Tourism Management industry is a dynamic and globally influential field that merges the art of marketing with the art of hospitality, catering to the needs of travellers and creating memorable experiences. It involves the strategic planning, promotion, and management of tourism destinations, attractions, and services.

Professionals in this industry navigate the intricacies of market research, branding, digital marketing, and customer experience to attract and engage visitors from around the world. They work collaboratively with tourism boards, hotels, airlines, and travel agencies to highlight the unique offerings of different regions, drive tourism growth, and foster sustainable practices. With their expertise, they shape the narrative of destinations, connect cultures, and inspire wanderlust.

Career Opportunities

Future Careers:

  • Tourism Product Development Manager
  • Destination Manager
  • Communications and Marketing Trainee
  • Market Research Executive in Tourism
  • Digital Marketing Manager
  • Travel Consultant
  • Tour Guide
  • Marketing Content Manager
  • Tourist Office Manager

In these areas:

  • Sales and Marketing
  • Tourism Industry
  • Human Resources

Course Delivery and Modules

  • Year 1

    • Business Communications and Academic Writing
    • Business Maths and Accounting Fundamentals
    • Introduction to Sales and Marketing
    • Introduction to the Global Tourism Industry
    • Tourism Operations
    • Spanish and Hispanic Culture for Tourism
    • English for International Students
    • Marketing and Consumer Behaviour
  • Year 2

    • Financially Based Decision-Making and Economics for Tourism
    • Human Resource Management and Management Development
    • Integrated Marketing Communications
    • Placement Preparation for the Hospitality Department
    • French and Francophone Culture for Tourism
    • English for International Students
    • Career Investment Programme
    • Event Public Relations and Marketing
    • Revenue and Distribution Management
    • Strategic Destination Brand Management in Tourism
  • Year 3

    • Digital Marketing Management
    • Experience Marketing
    • Tourism Issues and Challenges
    • Tourism Research Paper
    • German and Germanic Culture for Tourism
    • English for International Students
    • Leadership and Innovation
    • Strategic Digital Marketing
    • Tourism Data Analysis and Decision Making

Work Placement

Students will participate in a 2-month work placement at the end of Year 2 (May/June), with some employers offering the opportunity to continue working throughout the summer.

Through this work placement, students will gain practical experience and enhance their career prospects upon completion of this course. It also gives students the opportunity to take responsibility for their own development and learning and to reflect on their progress.

In the past, students have worked for a range of local and national organisations including Jameson Distillery, Wallace Travel Group, Abbey Travel, and CIE Tours.

Professional Accreditations

Students who successfully complete the course will have the opportunity to achieve two additional qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

  • DKIT

Education Progression

Postgraduate 1 Year / 2 Years On Campus

MA in Tourism and Heritage Management

View Course Details
Postgraduate 1 Year On Campus

MBS in Entrepreneurship and Marketing

View Course Details

Fees and Funding

Please find information on fees and funding here: www.dkit.ie/fees

Entry Requirements

Recent CAO Points

2023 CAO Round 1 Points

305

How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK853
Apply on CAO

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the BA (Hons) in Marketing and International Tourism Management please ask it below and we will get back to you.


Dr Kevin Burns

Acting Head of the Department of Hospitality Studies

Email: Kevin.burns@dkit.ie

Lorraine Dunne

Programme Director

Email: Lorraine.Dunne@dkit.ie

Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).