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BA (Hons) in Marketing and International Tourism Management

Course Duration
3 Years
Course Level
Level 8
Course Places
30 Places
Course Start Date
September 2023

Four great reasons to consider this course

  • This unique course combines tourism management with specialist marketing areas such as brand management, international business and experience marketing.
  • Gain practical experience and make valuable connections within the industry through the professional work placement element of this course at the end of Year 2.
  • Learn from industry experts and develop an increased knowledge of the sector through a vibrant and inspiring guest lecture series.
  • Understand the culture driving the tourism industry in 3 of the main European countries (France, Spain and Germany) and learn the basics of these 3 languages (with no prior language experience required)

Course Summary

The BA (Hons) in Marketing and International Tourism Management at DkIT will cover the environmental, socio-cultural and economic impacts of tourism in both developed and developing destinations, alongside contemporary issues in the highly globalised tourism industry. By specialising in marketing, students will gain an understanding of basic marketing principles plus specialist areas such as brand management, international business and experience marketing.

This course aims to develop critically informed, agile, and resourceful graduates, who demonstrate a critical understanding of the principles and methods of working appropriately in the tourism industry.

Students of this course will gain real-world professional experience through the work placement at the end of Year 2 and gain increased knowledge and exposure to experts, companies, trends, and industry news through a vibrant and inspiring guest lecture series. 

This course will also develop graduates who:

  • Demonstrate operational and strategic management skills and knowledge relevant to the tourism industry and related sectors 
  • Analyze and evaluate the complexity of the global nature of the tourism industry with an emphasis on marketing strategies 
  • Engage with research and industry best practices to co-create innovative solutions 
  • Are self-reliant, self-disciplined learners capable of working in an interdisciplinary environment  
  • Can meet the challenges presented by a career in a national or international environment appropriate to marketing for the tourism industry
  • Demonstrate an ability to communicate ideas clearly across a wide range of different media

Please note: this course is subject to validation

Year 1

Semester 1

  • Tourism Operations
  • Introduction to the Tourist, Travel and Tourism
  • Business Communications and Academic Writing (year-long)
  • Business Maths and Accounting Fundamentals (year-long)
  • Spanish and Hispanic Culture for Tourism (year-long)*

Semester 2

  • Marketing and Consumer Behaviour
  • Work Placement Preparation (Career Investment Programme)
  • Business Communications and Academic Writing (year-long)
  • Business Maths and Accounting Fundamentals (year-long)
  • Spanish and Hispanic Culture for Tourism (year-long)*

Year 2

Semester 1

  • French and Francophone Culture for Tourism or English (year-long)*
  • Financially Based Decision-Making and Economics for Tourism
  • Tourism Policy
  • Marketing Research 

Semester 2

  • French and Francophone Culture for Tourism or English (year-long)*
  • Revenue and Distribution Management
  • Human Resources and Management Development
  • Destination Brand Management
  • Work placement

Year 3

Semester 1

  • Tourism Research Paper (year-long)
  • German and Germanic Culture for Tourism (year-long)*
  • Tourism Issues and Challenges
  • Digital Marketing

Semester 2

  • Tourism Research Paper (year-long)
  • German and Germanic Culture for Tourism (year-long)*
  • Tourism Data Analysis and Decision Making
  • Strategic Management and Innovation
  • Experience Marketing

 

* English is offered for non-native speakers

 

(All module titles are subject to change and are for indicative purposes only.)

The strong focus on the professional work placement component will prepare graduates for a successful career within a range of roles in the Tourism and Marketing sector. This course will open a wide range of career avenues for graduates including:

  • Group Sales & Marketing Lead
  • Sales & Marketing Executive
  • Marketing & Social Media Executive
  • Sales and Events Co-ordinator
  • Sales & Events Executive
  • Business Development Executive
  • Travel Consultant

Please find information on fees and funding here: www.dkit.ie/fees

Leaving Certificate Entry Requirements:

Six Grades at O6 or H7 in Leaving Certificate

→ INCLUDING At least two H5 Grades
→ AND Mathematics Grade O6 or H7
→ AND English Grade O6 or H7 OR Irish Grade O6 or H7


Northern Ireland/UK Entry Requirements:

Applicants must meet the matriculation requirement of 6 different subjects which must include:

→ Mathematics at GCSE (Grade A* - C) or better
→ English (or Irish) at GCSE (Grade A* - C) or better
→ Two subjects at either:

    • ‘A Level’ (Grade A* - C)
    • AND/OR Applied A-Level (Grade A* - C)
    • AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma) (Grade Merit or Distinction).
    • AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma) (Grade Merit or Distinction)
    • OR BTEC National Level 3 Diploma (Grade min: MM)
    • OR OCR Cambridge Technical Level 3 Diploma (Grade min: MM)
    • OR BTEC National Level 3 Extended Diploma (Grade min: MMP)

→ The remaining subjects must be different from that presented above and may be drawn from recognised subjects at:

    • GCSE (Grade A* - C)
    • AND/OR AS Level’ (Grades A - E)
    • AND/OR A-level’ (Grades A* - E)
    • AND/OR Applied ‘A-level’ (Grade A* - E)
    • AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
    • AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).

Students will participate in a 2-month work placement at the end of Year 2 (May/June), with some employers offering the opportunity to continue working throughout the summer.

Through this work placement, students will gain practical experience and enhance their career prospects upon completion of this course. It also gives students the opportunity to take responsibility for their own development and learning and to reflect on their progress.

In the past, students have worked for a range of local and national organisations including Jameson Distillery, Wallace Travel Group, Abbey Travel, and CIE Tours.

Dr Kevin Burns (Acting Head of the Department of Hospitality Studies)
Email: Kevin.burns@dkit.ie

Lorraine Dunne (Programme Director)
Email: Lorraine.Dunne@dkit.ie

Course ID DK853
Course Type Undergraduate
Study Mode Full-Time or Part-Time
Level 8
Duration 3 Years
Starting Date September 2023
School School of Business & Humanities
Department Hospitality Studies
Awarding Body Dundalk Institute of Technology
Delivery Method On Campus

How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK853
Apply on CAO