BA (Hons) in Marketing and International Tourism Management
Course Overview
This course combines international tourism management with specialist marketing areas such as brand management, marketing and consumer behaviour, digital marketing, integrated marketing communications, and experience marketing. Tourism-specific modules will develop an understanding of the complex issues facing the contemporary national and international tourism industry.
This course brings marketing and tourism management to life with inspiring and real experiences, interactive learning, access, and exposure to the industry. This is the ideal course to explore marketing and tourism trends, and management ideas that can be applied across the globe.
What makes this course different
Gain Additional Industry Qualifications
During your degree you can access additional professional training and achieve two qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).
Participate in an International Project and Learn a Language
You will have the opportunity to take part in an overseas collaborative initiative among three Erasmus+ Institutions to develop and implement a week-long programme in Tourism Destination Management. The aim of this project is to enhance the academic and practical skills of students in the field of tourism management while fostering intercultural exchange and cooperation among partner institutions.
Professional Work Placement
In Year 2, students will complete at least 80 hours of professional work experience where students can enhance their management and leadership skills.
Understanding the Industry
The Marketing and International Tourism Management industry is a dynamic and globally influential field that merges the art of marketing with the art of tourism, hospitality, catering to the needs of travellers and creating memorable experiences. It involves the strategic planning, promotion, and management of tourism destinations, attractions, and services.
Professionals in this industry navigate the intricacies of market research, branding, digital marketing, and customer experience to attract and engage visitors from around the world. They work collaboratively with destination Tourism Boards and Tourism stakeholders to highlight the unique offerings of different regions, drive tourism growth, and foster sustainable , responsible and regenerative practices.
Career Opportunities
Future Careers:
- Tourism Marketing Officer
- Travel Consultant
- Business Development Manager
- Marketing Executive
- Visitor Attraction Manager
- Social Media Manager
- Special Tour Operator
- Marketing Executive
In these areas:
- Sales and Marketing
- Tourism Industry
- Human Resources
Course Delivery and Modules
This course is designed around in-person study and delivered through a mix of lectures with seminars and tutorials, using a range of teaching and learning methods.
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Year 1
- Business Communications and Academic Writing
- Business Maths and Accounting Fundamentals
- Introduction to Sales and Marketing
- Introduction to the Global Tourism Industry
- Tourism Operations
- Spanish and Hispanic Culture for Tourism
- English for International Students
- Marketing and Consumer Behaviour
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Year 2
- Financially Based Decision-Making and Economics for Tourism
- Human Resource Management and Management Development
- Integrated Marketing Communications
- French and Francophone Culture for Tourism
- English for International Students
- Work Placement
- Event Public Relations and Marketing
- Revenue and Distribution Management
- Strategic Destination Brand Management in Tourism
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Year 3
- Digital Marketing Management
- Tourism Issues and Challenges
- Tourism | Marketing Research Paper
- German and Germanic Culture for Tourism
- English for International Students
- Leadership and Innovation
- Strategic Digital Marketing
- Tourism Data Analysis and Decision Making
Work Placement
In Year 2, students will complete at least 80 hours (two-week block) of professional work experience where students can enhance their management and leadership skills.
Work placement also provides an opportunity for students to gain a knowledge and understanding of the employment context of their academic discipline in marketing and tourism. This is a valuable opportunity to gain experience and develop your practical skills within the workplace.
Professional Accreditations
Students who successfully complete the course will have the opportunity to achieve two additional qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).
Education Progression
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry Requirements
Standard entry requirements apply. There are no special entry requirements for this course.
Recent CAO Points
328
305
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
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Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).
