BA (Hons) in Event Management with Marketing
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Course Overview
This is a dynamic, career-focused four-year degree that combines the creativity and excitement of event management with the strategic and digital skills of modern marketing.
Students learn how to take an event from initial concept and client brief through planning, marketing and delivery to post-event evaluation. They gain practical experience in areas such as event design, project management, budgeting, sponsorship, digital marketing, social media, branding, audience engagement, risk and safety management, and event technology.
A strong emphasis is placed on learning by doing. Students work on live and simulated event projects, respond to client briefs, develop marketing campaigns, undertake risk assessments, create event concepts and presentations, and evaluate the success and impact of events. Through these experiences, students develop the creativity, communication, teamwork, leadership and problem-solving skills required by employers.
Marketing is embedded throughout the programme, enabling students to understand how events can be used to build brands, engage audiences, connect communities and create memorable experiences. Students explore how consumer insights, digital platforms, content, communications and data can be used to develop successful events and integrated marketing campaigns.
Through a combination of academic learning, practical projects, industry engagement, guest lectures, work-based learning and international opportunities, students develop the professional and commercial skills needed to succeed in the fast-moving events and marketing industries.
Graduates are prepared for exciting careers across event management, marketing, digital and social media, brand activation, festivals and entertainment, conferences and exhibitions, corporate events, sports events, tourism and experiential marketing in Ireland and internationally.
What makes this course different
Gain Real Industry Experience
In Year 2, students undertake an 18-week industry work placement, providing the opportunity to put their learning into practice in a professional environment. The placement allows students to develop their confidence, professional and management skills while building valuable industry contacts and networks that can support their future careers.
Develop Real Industry Insight
Develop a deep understanding of the events and marketing industries and learn how to create experiences, products and campaigns that respond to changing customer and business needs. Through live projects, industry engagement, guest lectures and practical event experiences, students gain insight into a dynamic national and international marketplace.
Combine Event Expertise with Marketing Skills
Graduate with a distinctive combination of event management and contemporary marketing expertise. Students develop skills in areas such as event design and delivery, digital marketing, social media, branding, sponsorship, audience engagement, event technology and customer experience. This combination opens career opportunities across events, marketing, communications, tourism, entertainment, sport and the wider experience economy.
Understanding the Industry
The events and marketing industry is a fast-paced, creative and increasingly global sector where experiences, brands and audiences come together. From major festivals, sporting events and corporate conferences to exhibitions, brand activations and digital campaigns, events have become a powerful way for organisations to communicate, engage audiences and build lasting relationships.
Successful event professionals combine creativity with strong business and marketing skills. They understand how to transform an idea or client brief into a memorable experience while managing budgets, people, venues, suppliers, technology, marketing, risk and event operations.
Marketing plays a central role in this process. Professionals use branding, digital marketing, social media, content creation, sponsorship, consumer insights and audience engagement to promote events, strengthen brands and connect with target markets.
The industry continues to evolve through digital technology, changing consumer expectations, sustainability and the growth of experiential marketing. This creates exciting career opportunities for graduates who can think creatively, manage complex projects and understand how events and marketing can work together to deliver both memorable experiences and measurable business impact.
Career Opportunities
Future Careers:
- Event Manager
- Event Producer
- Festival & Entertainment Manager
- Music Promoter
- Concert & Live Events Manager
- Corporate Events Manager
- Conference & Exhibition Manager
- Sports Event Manager
- Wedding & Special Events Manager
- Event Operations Manager
- Event Marketing Manager
- Experiential Marketing Manager
- Brand Activation Manager
- Marketing Manager
- Digital Marketing Manager
- Social Media Manager
- Content Marketing Executive
- Marketing Communications Executive
- Public Relations Executive / Manager
- Sponsorship & Partnerships Manager
- Sales & Business Development Manager
- Venue Manager
- Visitor Experience Manager
- Tourism Events Manager
- Community & Cultural Events Manager
- Event Technology / Cvent Specialist
- Graduate Management Trainee
- Entrepreneur / Event Business Owner
Career Sectors:
- Events and Experiential Marketing
- Music, Festivals and Live Entertainment
- Marketing, Digital Media and Public Relations
- Sports and Major Events
- Conference, Exhibition and Business Events
- Tourism and Destination Events
- Hotels, Venues and Hospitality
- Arts, Culture and Community Events
- Corporate and Brand Events
- Advertising and Creative Agencies
- Public Sector and Destination Organisations
- Event Technology and Digital Platforms
Graduates work at
Course Delivery and Modules
This course combines academic learning with a strong practical, creative and industry-focused approach. Modules range from applied and project-based subjects to business, marketing and management theory, ensuring students develop both the knowledge and practical skills required by the industry.
Students learn through a variety of approaches including lectures, workshops, case studies, group projects, client briefs, event simulations, live event delivery, marketing campaigns, guest lectures and industry visits. A key feature of the programme is learning by doing, with students having opportunities to plan, promote, deliver and evaluate events while applying contemporary marketing techniques.
The Department's Guest Lecture Series brings event and marketing professionals into the learning environment, giving students direct access to current industry knowledge, emerging trends and career insights.
Assessment reflects the practical nature of the programme and includes live projects, event plans, marketing campaigns, presentations, digital content, portfolios, reports, reflective work and collaborative assignments, alongside more traditional academic assessments.
Through this varied approach, students develop their creativity, communication, teamwork, digital skills, problem-solving, project management and leadership capabilities, preparing them for the fast-moving events and marketing industries.
- Academic and Career Skills
- Digital Skills
- Event Industry Studies 1
- Incentives, Conferences & Corporate Hospitality
- Sports Events
- Event Food and Beverage Operations
- Event Industry Studies 2
- Fundamentals of Accounting
- Fundamentals of Management
- Fundamentals of Marketing
Electives:
- Tourism Operations
- French and Francophone Culture for Tourism
- English for Living and Studying in Ireland 1
- Digital Marketing
- Event Technology
- Event Risk & Safety Management
- Event Fundraising and Sponsorship
- Event Industry Systems
- Public Relations and Marketing
- Introduction to Revenue Management
- Operational Accounting
- Placement Preparation
- Placement (Industry Placement with the option to work in Ireland or internationally)
Electives:
- Business Tourism
- Spanish and Hispanic Culture for Tourism
- English for Business and Academic Success
- Enterprise Development
- Applied Law
- Event Planning
- Human Resource Management
- Business Economics and Management Accounting
- Applied Live Events
- Revenue Management & Data Analytics
- Sustainability and Resource Management
- Destination Management
- Applied Marketing
Electives:
- German Language and German-Speaking Cultures for Tourism
- English for the Workplace
- Studies Abroad - 1/2 Semesters
- Tourism and Society
- International Conference and Event Management
- Financial Management
- Advanced Industry Analytics
- Strategic Management
- Research Skills for Business
- Research Paper
- Strategic Human Resource Management
- Business Management Simulation
- Digital Marketing Management
Electives:
- Contemporary Tourism
- English for Contemporary Business
- Experience Management
- Food Content Creation & Multimedia Production
Work placement
In Year 2 students undertake a 18-week industry work placement. This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Education Progression
Graduates will be able to progress to Level 9 and 10 postgraduate degree courses, such as the MA in Tourism and Heritage Management.
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
Standard entry requirements apply. There are no special entry requirements for this course.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Recent CAO points
Student Stories
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Tara Renaghan
Leah Fannin
Kayleigh Loughlin
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
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Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).