BA (Hons) in Event Management with Marketing
Course Overview
This course will teach students the fundamentals of creating and managing an event, spanning from the beginning of planning to post-event analysis.
Students will be involved in planning and organising events including working on client briefs, carrying out risk assessments, designing presentations and producing reports. With their expertise in event management and marketing, they will learn how to elevate brands, connect communities, and shape memorable moments that drive business success.
What makes this course different
Work Placement
In 2nd year students undertake a 12-week industry work placement where students can gain important contacts within the industry to help them in their future careers.
Understanding the Industry
The event management and marketing industry is a dynamic and influential field that seamlessly combines strategic planning, creative execution, and effective promotion to create impactful experiences. It involves the careful coordination of events, conferences, trade shows, and activations, while strategically aligning them with marketing objectives.
Event professionals work to bring visions to life, ensuring seamless operations and delivering exceptional experiences for attendees. Whether it’s a corporate conference, a grand wedding, a music festival, or a charitable gala, the event management industry thrives on attention to detail, innovation, and the ability to anticipate and exceed expectations.
Career Opportunities
Future Careers:
- Music Promoter
- Event Manager
- Travel Consultant
- Human Resources Operative
- Hospitality Manager
- Marketing & PR Manager
In these areas:
- Music Industry
- Entertainment & Leisure Industry
- Tourism
- Marketing
- Sports Industry
Course Delivery and Modules
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Year 1
- Event Industry Operations
- Digital Skills for Tourism
- Academic and Career Skills
- Introduction to Sales and Marketing
- Introduction to the Tourism and Hospitality Industry
- Customer Service – Internal and External
- Marketing
- Fundamentals of Accounting
Electives:
- Introduction to the Global Tourism Industry
- Language and Culture - French
- English
- The Geography of Travel and Tourism
-
Year 2
- Event Food and Beverage Operations
- Financially Based Decision Making
- Event Technology
- Event Risk and Safety Management
- Placement Preparation for Hospitality
- Event Industry Systems
- Event Public Relations and Marketing
- Work Placement
Electives:
- Business Tourism
- Language and Culture - German
- English
-
Year 3
- Event Planning and Execution
- Applied Law for the Tourism Industry
- Management Principles
- Economics and Management Accounting
- Event Production
- Applied Marketing for Hospitality and Events Management
- Revenue Management for the Events Industry
Electives:
-
Year 4
- International Conference and Event Management
- Financial Management
- Leadership and Innovation
- Strategic Management Research Paper
- Strategic Human Resource Management
- Business Management Simulation
- Digital Marketing Management
Electives:
- Strategic Destination Marketing
- English
- Responsible Tourism
Work Placement
In 2nd year students undertake a 12-week industry work placement. This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry Requirements
Standard entry requirements apply. There are no special entry requirements for this course.
Recent CAO Points
244
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
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Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).
