BA (Hons) in Event Management with Marketing

Year 1

Semester 1

• Event Industry Operations
• Digital Skills for Tourism
• Academic and Career Skills
• Introduction to Sales and Marketing
• Electives: Introduction to the Global Tourism Industry / Language & Culture (French 1) / English 1

Semester 2

• Event Industry Operations 2
• Introduction to the Tourism and Hospitality Industry
• Customer Service – Internal and External
• Marketing
• Fundamentals of Accounting
• Electives: The Geography of Travel and Tourism / Language and Culture (French 2) / English 2

Year 2

Semester 1

• Event Food and Beverage Operations
• Financially Based Decision Making
• Event Technology
• Event Risk and Safety Management
• Placement Preparation for Hospitality
• Electives: Business Tourism / Language and Culture (German 1) / English 3

Semester 2

• Event Industry Systems
• Event Public Relations and Marketing
• Work Placement 

Year 3

Semester 1

• Event Planning and Execution
• Applied Law for the Tourism Industry
• Management Principles
• Economics and Management Accounting
• Electives: Contemporary Issues in Tourism / Language and Culture (German 2) / English 5 / Erasmus English 1 / Studies Abroad

Semester 2

• Event Planning and Execution
• Event Production
• Applied Marketing for Hospitality and Events Management
• Revenue Management for the Events Industry
• Electives: International Tourism Management / Irish Society and Culture / English 6 / Erasmus English 2

Year 4

Semester 1

• International Conference and Event Management
• Financial Management
• Leadership and Innovation
• Strategic Management Research Paper
• Electives: Strategic Destination Marketing / English 7

Semester 2

• Strategic Human Resource Management
• Business Management Simulation
• Digital Marketing Management
• Electives: Responsible Tourism / English 8
  

* All module titles are subject to change and are for indicative purposes only.

Please find information on fees and funding here: www.dkit.ie/fees

Leaving Certificate Entry Requirements:

Six Grades at O6 or H7 in Leaving Certificate

→ INCLUDING At least two H5 Grades
→ AND Mathematics Grade O6 or H7
→ AND English Grade O6 or H7 OR Irish Grade O6 or H7

Northern Ireland/UK Entry Requirements:

Applicants must meet the matriculation requirement of 6 different subjects which must include:

→ Mathematics at GCSE (Grade A* - C) or better
→ English (or Irish) at GCSE (Grade A* - C) or better
→ Two subjects at either:

• ‘A Level’ (Grade A* - C)
• AND/OR Applied A-Level (Grade A* - C)
• AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma) (Grade Merit or Distinction).
• AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma) (Grade Merit or Distinction)
• OR BTEC National Level 3 Diploma (Grade min: MM)
• OR OCR Cambridge Technical Level 3 Diploma (Grade min: MM)
• OR BTEC National Level 3 Extended Diploma (Grade min: MMP)

→ The remaining subjects must be different from that presented above and may be drawn from recognised subjects at:

• GCSE (Grade A* - C)
• AND/OR AS Level’ (Grades A - E)
• AND/OR A-level’ (Grades A* - E)
• AND/OR Applied ‘A-level’ (Grade A* - E)
• AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
• AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).

Dr Kevin Burns (Acting Head of the Department of Hospitality Studies)
Email: Kevin.burns@dkit.ie

Lorraine Dunne (Programme Director)
Email: Lorraine.Dunne@dkit.ie