BA (Hons) in International Tourism Management

Year 1

Semester 1

• Tourism Operations
• Introduction to the Tourist, Travel and Tourism
• Business Communications and Academic Writing (year-long)
• Business Maths and Accounting Fundamentals (year-long)
• Spanish and Hispanic Culture for Tourism (year-long)
• English for International Students (year-long)
• Career Investment Programme (year-long)

Semester 2

• Marketing and Consumer Behaviour
• Business Communications and Academic Writing (year-long)
• Business Maths and Accounting Fundamentals (year-long)
• Spanish and Hispanic Culture for Tourism (year-long)
• English for International Students (year-long)
• Career Investment Programme (year-long)

Year 2

Semester 1

• Tourism Policy, Heritage and Culture
• Financially Based Decision Making and Economics for Tourism
• Career Investment Programme - Work Placement Module
• French and Francophone Culture for Tourism (year-long)
• English for International Students (year-long)

Semester 2

• Human Resource Management and Management Development
• Revenue and Distribution Management
• French and Francophone Culture for Tourism (year-long)
• English for International Students (year-long)
• Electives: Business Tourism Or Destination Brand Management

Year 3

Semester 1

• Tourism Issues and Challenges
• Digital Marketing
• Tourism Research Paper (year-long)
• German and Germanic Culture for Tourism (year-long)
• English for International Students (year-long)
• Electives: International Conference and Events Management Or Experience Marketing

Semester 2

• Tourism Data Analysis and Decision Making
• Strategic Management and Innovation
• Tourism Research Paper (year-long)
• German and Germanic Culture for Tourism (year-long)
• English for International Students (year-long)

* All module titles are subject to change and are for indicative purposes only. The provision of electives each year is subject to numbers enrolling on each elective and available resources.

This programme is delivered through a mix of lectures and tutorials, with elements of on-line and blended learning. Professional practice work placement will also enhance the learning experience.

Undergraduate students who will successfully complete the course will have the opportunity to achieve two additional qualifications awarded by the American Hotel & Lodging Association qualification - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

The tourism industry is large and diverse, and there is a wealth of opportunities across a variety of sectors. There are numerous careers options for graduates working towards a variety of positions in or related to sales and marketing, product planning, operations, ICT, distribution, human resources, events, and finance. Typical positions including Travel consultant, Tourism officer, Reservations agent, Tour guide, Tourist Information Centre manager, Tour operator or Operations manager.

Successful graduates from the BA in International Tourism Management can progress to an MSc in several areas including Tourism Management, Tourism Marketing, Business Management and Disaster Management.

Successful graduates from the BA. in International Tourism Management can progress to an MSc. In Tourism.

Please find information on fees and funding here: www.dkit.ie/fees

Leaving Certificate Entry Requirements:

Six Grades at O6 or H7 in Leaving Certificate

→ INCLUDING At least two H5 Grades
→ AND Mathematics Grade O6 or H7
→ AND English Grade O6 or H7 OR Irish Grade O6 or H7

Northern Ireland/UK Entry Requirements:

Applicants must meet the matriculation requirement of 6 different subjects which must include:

→ Mathematics at GCSE (Grade A* - C) or better
→ English (or Irish) at GCSE (Grade A* - C) or better
→ Two subjects at either:

• ‘A Level’ (Grade A* - C)
• AND/OR Applied A-Level (Grade A* - C)
• AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma) (Grade Merit or Distinction).
• AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma) (Grade Merit or Distinction)
• OR BTEC National Level 3 Diploma (Grade min: MM)
• OR OCR Cambridge Technical Level 3 Diploma (Grade min: MM)
• OR BTEC National Level 3 Extended Diploma (Grade min: MMP)

→ The remaining subjects must be different from that presented above and may be drawn from recognised subjects at:

• GCSE (Grade A* - C)
• AND/OR AS Level’ (Grades A - E)
• AND/OR A-level’ (Grades A* - E)
• AND/OR Applied ‘A-level’ (Grade A* - E)
• AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
• AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).

Co-op Placement of 1 day per week.

This course is best-suited to students:

• who would like a career in a global industry with endless opportunities.
• who would like to understand the potential of the tourism industry to make the world a better place.
• who value high-quality education and the opportunity to gain an internationally recognised qualification.

Work Placement: Yes (Co-op Placement of 1 day per week)