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Undergraduate

BA (Hons) in International Tourism Management

Develop skills to pursue a career in the vibrant worldwide tourism industry.
DK850
237 Points

CAO Code

DK850

Start Date

September 2024

Duration

3 Years

Work Placement

Yes

NFQ Level

8

Discipline Area

Hospitality, Tourism & Culinary Arts

Course Type

Undergraduate

Study Mode

Full-Time

Delivery

On Campus

Course Overview

This course is designed to prepare graduates to become efficient managers in the tourism industry. Tourism specific modules will develop an understanding of the complex issues facing a contemporary national and international tourism industry, while business and management modules will develop critical transferable skills in business, marketing, management, finance and data analysis.

There is also a work placement module in year two. Students will understand the culture driving the tourism industry in three of the main European countries (France, Spain and Germany) and learn the basics of these three languages with no prior language experience required.

What makes this course different

DkIT

Gain Additional Industry Qualifications

Students have the opportunity to achieve two qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

Learn a Language

Students will learn the basics of 3 languages; French, German and Spanish, with no prior language experience required.

Understanding the Industry

The International Tourism Management industry is a dynamic and globally influential field that caters to the needs of travellers and creates memorable experiences. It involves the strategic planning, promotion, and management of tourism destinations, attractions, and services. Professionals in this industry navigate the intricacies of market research and customer experience to attract and engage visitors from around the world. They work collaboratively with tourism boards, hotels, airlines, and travel agencies to showcase the unique offerings of different regions, drive tourism growth, and foster sustainable practices. With their expertise, they shape the narrative of destinations, connect cultures, and inspire wanderlust.

Career Opportunities

Future Careers:

  • Tourism Product Development Manager
  • Destination Manager
  • Travel Consultant
  • Tourism Officer
  • Tourism Sales Executive
  • Tour Guide
  • Tourist Information Officer
  • Tour Operator
  • Travel Writer

In these areas:

  • Sales and Marketing
  • Tourism Industry
  • Human Resources

Course Delivery and Modules

This course is delivered through a mix of lectures and tutorials, with elements of online and blended learning. Professional practice work placement will also enhance the learning experience.

  • Year 1

    • Tourism Operations
    • Introduction to the Tourist, Travel and Tourism
    • Business Communications and Academic Writing
    • Business Maths and Accounting Fundamentals
    • Spanish and Hispanic Culture for Tourism
    • English for International Students
    • Career Investment Programme
    • Marketing and Consumer Behaviour
  • Year 2

    • Tourism Policy, Heritage and Culture
    • Financially Based Decision Making and Economics for Tourism
    • Career Investment Programme - Work Placement Module
    • French and Francophone Culture for Tourism
    • English for International Students
    • Human Resource Management and Management Development
    • Revenue and Distribution Management

    Electives:

    • Business Tourism
    • Destination Brand Management
  • Year 3

    • Tourism Issues and Challenges
    • Digital Marketing
    • Tourism Research Paper
    • German and Germanic Culture for Tourism
    • English for International Students
    • Tourism Data Analysis and Decision Making
    • Strategic Management and Innovation

    Electives:

    • International Conference and Events Management
    • Experience Marketing

Work Placement

Co-op Placement of 1 day per week.

Professional Accreditations

Students who complete the course will have the opportunity to achieve two additional qualifications awarded by the American Hotel & Lodging Association - Certification in Hotel Industry Analytics (CHIA) and Certification in Advanced Hospitality and Tourism Analytics (CAHTA).

  • DKIT

Education Progression

Successful graduates from the BA. in International Tourism Management can progress to an MSc. In Tourism.

Postgraduate 1 Year / 2 Years On Campus

MA in Tourism and Heritage Management

View Course Details
Postgraduate 1 Year / 2 Years On Campus

MBS in Entrepreneurship and Marketing

View Course Details

Fees and Funding

Please find information on fees and funding here: www.dkit.ie/fees

Entry Requirements

Recent CAO Points

2023 CAO Round 1 Points

237

How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK850
Apply on CAO

Advanced Entry & Transfer Applications

Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year  2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.

Closing Date: 6th June
Apply Now

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the BA (Hons) in International Tourism Management please ask it below and we will get back to you.


Karen Commins

Course Lecturer

Email: Karen.commins@dkit.ie

Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).