BA (Hons) in Digital Marketing and Strategic Communication
Two great reasons to consider this course
- Develop a strategic mindset to be able to identify opportunities and challenges within todays international and real-time market-space
- Gain hands-on industry experience with a semester-long work placement in year 3 or study abroad with one of our partner colleges through the Erasmus initiative
Course Summary
This Level 8 degree has been designed to fully prepare graduates for a variety of professional roles in the dynamic, ever-evolving Digital Marketing and Strategic Communication industry in the domestic and international arena.
Students will have the opportunity to apply academic learning to contemporary workplace situations and challenges, with an absolute focus on addressing real-world organisational problems through innovative and insightful solutions. With globalisation and instant communications, organisations now operate in a truly international and real-time market space.
This degree will develop in graduates the necessary skill-sets to identify opportunities/challenges within such an environment and deal with same in an informed, professional and ethical manner.
Please note: this course is subject to validation
Students will study a range of modules over the 4 years. Indicative areas of study include:
- Digital Marketing, Public Relations and Communication Theory
- Content Creation: Writing for Digital Media
- Communication Campaign Planning & Execution
- Social Media; Video Production & Photography
- Sales Promotion, Sponsorship, Advertising, Direct Marketing
- Work Placement or Studies Abroad (One full semester)
- Measurement & Evaluation (Web Analytics; User Experience; Data Analysis)
- Foundation Business Skills (Accounting; Management; Business Ethics)
- Global Marketing Strategy
- Strategic Communication
- Final Project — featuring Global Work Integrated Learning or Simulated Agency Campaign Execution.
A number of Elective Modules will also be on offer including the opportunity to take a foreign language (French, German, Spanish, Chinese, and English).
Graduates of this course are suited to careers in a range of areas including:
Digital Marketing Management, Public Relations, Advertising, Data Analytics, Sales Account Management, Online Community/Social Media Management, Brand Management, Corporate Social Responsibility, Media Relations, Customer Engagement, Event Management, Inbound/Outbound Communication, Marketing, Communication Management, Content Generation, Global Sales and more.
Please find information on fees and funding here: www.dkit.ie/fees
Leaving Certificate Entry Requirements:
Six Grades at O6 or H7 in Leaving Certificate
→ INCLUDING At least two H5 Grades
→ AND Mathematics Grade O6 or H7
→ AND English Grade O6 or H7 OR Irish Grade O6 or H7
Northern Ireland/UK Entry Requirements:
Applicants must meet the matriculation requirement of 6 different subjects which must include:
→ Mathematics at GCSE (Grade A* - C) or better
→ English (or Irish) at GCSE (Grade A* - C) or better
→ Two subjects at either:
- ‘A Level’ (Grade A* - C)
- AND/OR Applied A-Level (Grade A* - C)
- AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma) (Grade Merit or Distinction).
- AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma) (Grade Merit or Distinction)
- OR BTEC National Level 3 Diploma (Grade min: MM)
- OR OCR Cambridge Technical Level 3 Diploma (Grade min: MM)
- OR BTEC National Level 3 Extended Diploma (Grade min: MMP)
→ The remaining subjects must be different from that presented above and may be drawn from recognised subjects at:
- GCSE (Grade A* - C)
- AND/OR AS Level’ (Grades A - E)
- AND/OR A-level’ (Grades A* - E)
- AND/OR Applied ‘A-level’ (Grade A* - E)
- AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
- AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
Students will undertake a semester-long work placement in Year 3 gives which will give them experience within this dynamic and expanding sector and will enable them to put their skills into practice.
Alternatively, there is an option to spend a Semester in Year 3 studying abroad (through the Erasmus initiative) within one of DkIT’s partner colleges.
Both Study Abroad and Work Placement are highly rewarding for students and are an ideal background to commencing the final year (Year 4) at DkIT.
Shane Hill (Head of Department of Management & Financial Studies)
Phone: +353 42 9370254
Email: shane.hill@dkit.ie
John Sisk (Programme Director)
Phone: +353 42 9370567
Email: john.sisk@dkit.ie
| Course ID | DK818 |
| Course Type | Undergraduate |
| Study Mode | Full-Time |
| Level | 8 |
| Duration | 4 Years |
| Starting Date | September 2023 |
| School | School of Business & Humanities |
| Department | Management and Financial Studies |
| Awarding Body | Dundalk Institute of Technology |
| Delivery Method | On Campus |
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry onto their chosen course. This includes students looking to transfer to DkIT from another Higher Education provider.
