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BA (Hons) in Digital Marketing and Strategic Communication

Develop dynamic innovative marketing and communication skills with a digital focus– from multinational companies to start-ups.
274 Points

CAO Code


Start Date

September 2024

Course Capacity



4 Years

Work Placement


NFQ Level


Discipline Area

Business, Management & Marketing

Course Type


Study Mode



On Campus

Course Overview

Students will delve into topics such as Content Creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing real-world organisational problems through innovative and insightful solutions.

Students will be faced with challenges designed to unlock their potential while learning in a truly supportive environment.

What makes this course different

Develop a Strategic Mindset

Develop a strategic mindset to be able to identify opportunities and challenges within today's international and real-time market-space

Work Placement or Study Abroad

Students have the option to complete a work placement, study abroad with Erasmus, or continue with Year 3 modules.

Understanding the Industry

Digital marketing and communications have become the central focus for entrepreneurs, enterprises and organisation seeking to reach and engage with their consumers. Digital marketing encompasses a broad range of tactics, such as search engine optimisation, social media marketing, email marketing, content creation, and online advertising. It involves utilising various online platforms and channels to build brand awareness, drive traffic, generate leads, and ultimately convert them into customers.

Strategic communications focus on crafting and delivering compelling messages to key stakeholders, both internally and externally, with the aim of achieving organisational goals. Together, digital marketing and strategic communications form a powerful synergy that enables businesses and organisations to effectively communicate with and build meaningful relationships with their target audience.

Career Opportunities

Future Careers:

  • Advertising Account Manager
  • Brand Manager
  • SEO Specialist
  • CRM Manager
  • Social Media Manager
  • Digital Marketing Manager
  • Strategic Communications Manager
  • Omni-Channel Communication Manager

In these areas:

  • Sales
  • Marketing
  • Large Business
  • FMCG (Fast-Moving Consumer Goods)
  • Communications and PR (Public Relations)

Course Delivery and Modules

  • Year 1

    • Digital Marketing, PR, and Communication
    • Introduction to Writing for Digital Media
    • Research and Communication Skills
    • Business Computing Applications
    • Accounting
    • Workplace Communication Skills
    • Contemporary Management
    • Economics & Society


    • Spanish
    • French
    • Chinese
    • English
    • German
    • Intercultural Studies
    • Contemporary Marketing & Communication
    • Creativity, Innovation, and Teamwork
  • Year 2

    • PR Planning & Execution
    • Marketing Communication Media Tools
    • Marketing and the Law
    • Contemporary Market Research
    • Consumer Psychology & Behaviour
    • Sales: Management & Practice
    • Branding & Customer Relationship Management
    • Management Accounting for Decision Makers


    • Spanish
    • French
    • Chinese
    • English
    • German
    • Intercultural Studies
    • New Product Development
    • Wellbeing and the Resilient Student
  • Year 3

    • Mobile Marketing
    • Integrated Communications Practice
    • Writing for Digital Media
    • Applied Entrepreneurship
    • Event Management


    • Spanish
    • French
    • Chinese
    • English
    • German
    • Intercultural Studies
    • Image Editing and Design Theory

    Or Studies Abroad Or Work Placement

    Students can complete a work placement, study abroad with Erasmus, or continue with Year 3 modules.

  • Year 4

    • Global Marketing Strategy
    • Strategic Communication
    • Crisis Management
    • Contemporary Market Insights
    • Project Planning & Leadership
    • Applied Professional Project
    • Advanced Media Tools


    • Spanish
    • French
    • Chinese
    • English
    • German
    • Intercultural Studies
    • Business Ethics & Corporate Citizenship
    • Media, Power & Politics
    • Applied Advanced Writing
    • Branding Strategy

Work Placement

In 3rd year students have the opportunity to Study Abroad or to be placed in an organisation on a 12-week industry work placement.

This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career. If you travel abroad you can significantly improve your language skills and immerse yourself in another culture.

Both Study Abroad and Work Placement are highly rewarding for students and are an ideal background to commencing the final year (Year 4) at DkIT.

Education Progression

Postgraduate 1 Year / 2 Years On Campus

MBS in Entrepreneurship and Marketing

View Course Details

Fees and Funding

Please find information on fees and funding here:

Entry Requirements

Recent CAO Points

2023 CAO Round 1 Points


How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK818
Apply on CAO

Advanced Entry & Transfer Applications

Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year  2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.

Closing Date: 6th June
Apply Now

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the BA (Hons) in Digital Marketing and Strategic Communication please ask it below and we will get back to you.

Shane Hill

Head of Department of Management & Financial Studies


John Sisk

Programme Director


Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).