BA (Hons) in Digital Marketing and Strategic Communication
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Course Overview
Students will delve into topics such as Content Creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing real-world organisational problems through innovative and insightful solutions.
Students will be faced with challenges designed to unlock their potential while learning in a truly supportive environment.
What makes this course different
Develop a strategic mindset to be able to identify opportunities and challenges within todays international and real-time market-space
Gain hands-on industry experience with a semester-long work placement in year 3 or study abroad with one of our partner colleges through the Erasmus initiative
Understanding the Industry
Digital marketing and communications have become the central focus for entrepreneurs, enterprises and organisation seeking to reach and engage with their consumers. Digital marketing encompasses a broad range of tactics, such as search engine optimisation, social media marketing, email marketing, content creation, and online advertising. It involves utilising various online platforms and channels to build brand awareness, drive traffic, generate leads, and ultimately convert them into customers.
Strategic communications focus on crafting and delivering compelling messages to key stakeholders, both internally and externally, with the aim of achieving organisational goals. Together, digital marketing and strategic communications form a powerful synergy that enables businesses and organisations to effectively communicate with and build meaningful relationships with their target audience.
Career Opportunities
Future Careers:
- Advertising Account Manager
- Brand Manager
- SEO Specialist
- CRM Manager
- Social Media Manager
- Digital Marketing Manager
- Strategic Communications Manager
- Omni-Channel Communication Manager
In these areas:
- Sales
- Marketing
- Large Business
- FMCG (Fast-Moving Consumer Goods)
- Communications and PR (Public Relations)
Graduates work at
Course Delivery and Modules
- Digital Marketing, PR, and Communication
- Introduction to Writing for Digital Media
- Research and Communication Skills
- Business Computing Applications
- Accounting
- Workplace Communication Skills
- Contemporary Management
- Economics & Society
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Contemporary Marketing & Communication
- Creativity, Innovation, and Teamwork
- PR Planning & Execution
- Marketing Communication Media Tools
- Marketing and the Law
- Contemporary Market Research
- Consumer Psychology & Behaviour
- Sales: Management & Practice
- Branding & Customer Relationship Management
- Management Accounting for Decision Makers
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- New Product Development
- Wellbeing and the Resilient Student
- Mobile Marketing
- Integrated Communications Practice
- Writing for Digital Media
- Applied Entrepreneurship
- Event Management
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Image Editing and Design Theory
Students can complete a work placement or study abroad with Erasmus.
- Global Marketing Strategy
- Strategic Communication
- Crisis Management
- Contemporary Market Insights
- Project Planning & Leadership
- Applied Professional Project
- Advanced Media Tools
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Business Ethics & Corporate Citizenship
- Media, Power & Politics
- Applied Advanced Writing
- Branding Strategy
Work placement
In 3rd year students have the opportunity to Study Abroad or to be placed in an organisation on a 12-week industry work placement.
This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Studies Abroad: If you travel abroad you can significantly improve your language skills and immerse yourself in another culture.
Both Study Abroad and Work Placement are highly rewarding for students and are an ideal background to commencing the final year (Year 4) at DkIT.
Education Progression
Graduates can also progress to the new MSc in Management or the MBS in Entrepreneurship and Marketing.
MBS in Entrepreneurship and Marketing
Fees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry requirements
Standard entry requirements apply. There are no special entry requirements for this course.
- Standard Requirements for Leaving Certificate Applicants
- Standard Requirements for UK/NI Applicants
- Standard Requirements for QQI-Further Education Applicants
Recent CAO points
How to apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
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