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BA in Sport, Exercise and Enterprise

Grow your love of sport into a successful career.
100 Points

CAO Code


Start Date

September 2024

Course Capacity



3 Years

Work Placement


NFQ Level


Discipline Area

Sport & Physical Activity

Course Type


Study Mode



On Campus

Course Overview

This course gives students a unique opportunity to develop leadership and entrepreneurial skills within the context of sport. Additionally, you can attain internationally recognised professional qualifications as an exercise professional and a wide range of coaching qualifications in sports such as GAA, FAI, Athletics, Kayaking, Mountain Biking and Disability Inclusion Training.

The Enterprise elements of the course help students to develop the creativity, innovation and enterprise skills that characterise successful business leaders in sport.

You will also have the opportunity to reinforce academic learning with a number of progressive, professional awards in Exercise and Fitness each year with the potential to gain a QCF Level 4 (NFQ level 6) qualification as a specialist trainer by Year 4. This, combined with modules designed to analyse and improve personal and team performance, makes you immediately employable as a professional practitioner. 

What makes this course different

Work Placement or Study Abroad

Students have the option to complete a work placement, study abroad with Erasmus, or continue with Year 3 modules.

Understanding the Industry

Sport and exercise science has a key role in society, ranging from improving sports performance in elite athletes to reducing the burden of disease associated with physical inactivity in modern lifestyles. By improving our understanding of how the body and mind respond and adapt to exercise, we can develop new research-based approaches to enhance performance and health. Both sports and business thrive on innovation and the ability to adapt to changing circumstances.

Career Opportunities

Graduates of this course have a wide variety of career opportunities, including but not limited to: 

  • Sports Development Officers 
  • Exercise and Fitness professionals 
  • Physical Activity Coordinators 
  • Leisure Facility Management 
  • Adapted Physical Activity Officers 
  • Sports Coaching 
  • Sports Business Management 

Course Delivery and Modules

The programme is delivered using a combination of lectures, tutorials, practicals and labwork. The course is blended and uses Moodle, the Institutes Virtual Learning Environment. Learners will also use a range of online tools to engage with subject material in class. 

  • Year 1

    • Developing Physical Literacy with Children
    • Exercise Professional
    • Research and Communication Skills
    • Creativity, Innovation, and Teamwork
    • Marketing
    • Business Management
    • Organisation, Structure, and Development of Sport in Ireland
    • Workplace Communication Skills
    • Business Computing Applications
    • Financial Accounting
  • Year 2

    • Physical Activity in the Adolescent Years
    • Exercise Professional
    • Nutrition
    • Life Skills for the Resilient Graduate Change
    • Sports Law
    • Introduction to e-Business
    • Intercultural Competence
    • Exercise Psychology and Behavioral Development
    • Education Adapted Physical Activities
  • Year 3

    • Sports Event Planning
    • Work Placement or Studies Abroad
    • Research Methods
    • Business Law
    • Sports Development


    • Leading the Active Adult and Exercise for Special Populations
    • Human Resources and Financial Management

Work Placement

In 3rd year students have the opportunity to Study Abroad or to be placed in an organisation on a 12-week industry work placement. This gives students a much broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.

Should you wish to Study Abroad you have the opportunity to study at Umea University, Sweden, as part of our Erasmus programme. 

Education Progression

Add On 1 Year On Campus

BA (Hons) in Sport, Exercise with Enterprise

View Course Details

Fees and Funding

Please find information on fees and funding here:

Entry Requirements

Standard entry requirements apply. There are no special entry requirements for this course.


Recent CAO Points

2023 CAO Round 1 Points


How To Apply

Apply on CAO

All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:

CAO Code: DK763
Apply on CAO

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the BA in Sport, Exercise and Enterprise please ask it below and we will get back to you.

David Cranny

Programme Director


Michael McCorry

Lecturer, Department of Humanities


Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).