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MBS in Entrepreneurship and Marketing

September 2024
On Campus
1 Year / 2 Years

DkIT Course ID


Fees (EU)


Fees (non-EU)


Course Capacity



1 Year / 2 Years

Work Placement


NFQ Level


Discipline Area

Business, Management & Marketing

Course Type


Study Mode

Full-Time, Part-Time

Course Overview

The aim of the MBS in Entrepreneurship and Marketing is to produce independent minded, self-reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors, with a specific specialism in the areas of Entrepreneurship and Marketing.

This programme is available on a one year full-time basis (attending 2 days per week), or a two-year part-time basis (attending 1 day per week). The period of structured tuition is September to May (2 semesters), with the dissertation submitted in August. Examinations will take place in January and May.

Graduates should also be capable of pursuing further studies to Ph.D. level.

What makes this course different


Best International Collaboration Award Winner 2023

This programme won the Best International Collaboration Award at the 2023 Irish Education Awards. Read More

Course Delivery and Modules

  • Semester 1

    • Induction Workshop
    • Entrepreneurship & Economic Development
    • Entrepreneurship Theory & Practice
    • Strategic Brand Management
    • New Venture Finance
    • Research Methods
    • Strategic Digital Marketing
  • Semester 2

    • Business Strategy*
    • Research Project**
    • Change Management
    • Systematic Innovation & Intrapreneurship
    • New Product Development for Global Markets 
    • Applied SME Strategic Business Management


    * A week-long intensive module, jointly run in conjunction with Heilbronn University, Germany.

    **Research Project: Students will be required to complete a research-based project of around 7,000 words.

Fees and Funding

EU Fees:

  • Full-time (EU): €5,800
  • Part-time (EU): €6,300

Non-EU Fees:

  • Full-time (non-EU): €12,000
  • Part-time (non-EU): n/a

You may be eligible for financial support for this course through the Student Universal Support Ireland (SUSI) system. Find out more


EU Fees


International (non-EU Fees)


Entry Requirements

Applicants must have a recognised honours degree, normally a 2:2 or higher, in business, marketing, entrepreneurship, accounting or related discipline.

How To Apply

Apply Directly to DkIT

Apply directly to DkIT using our online applications system. Please remember to upload the required documentation (copies of your existing qualification(s), your CV, any other support documents etc) with your online application to expedite your application. To avoid disappointment early registration is recommended.

International Application (non-EU)

International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.

Ask us a Question

If you have a question about the MBS in Entrepreneurship and Marketing please ask it below and we will get back to you.

Colin Cooney

Programme Director


Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).