Certificate in Branding and Customer Relationship Management
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Course Overview
Branding and Customer Relationship Management (CRM) are central activities in the context of business success. This certificate presents learners with an understanding of the essential skills and knowledge of how to activate Customer Engagement strategies within an organisation in order to build a strong, competitive brand-story.
Career Opportunities
The course provides a starting point for a career in areas such as:
- Marketing and Brand Specialist
- Customer Retention Executive
- CRM Specialist
Course Delivery and Modules
This course is delivered on Wednesday evenings from 6 pm to 9 pm for 12 weeks (On Campus).
Topics covered:
- Strategic focus on Customer Relationship Management and Customer Personalisation.
- Course content aligned to the learner’s creative development.
- Specialist focus on the specialised areas of Digital Marketing and Strategic Communications
Education Progression
BA (Hons) in Digital Marketing and Strategic Communication
BA in Digital Marketing and Public Relations
Fees and Funding
This programme is funded through the South East Cross Border Alliance (SECBA) project, supported by PEACEPLUS, a programme managed by the Special EU Programmes Body (SEUPB).
Fees
Entry requirements
Standard Entry Requirements
- Republic of Ireland Applicants Standard Minimum Entry Requirements
- Northern Ireland Applicants Standard Minimum Entry Requirements
Recognition of Prior Learning
Applicants who do not meet the standard academic entry requirements but have significant relevant experience (certified and/or experiential) may apply to access this programme via the Recognition of Prior Learning (RPL) route. Learn more about RPL at DkIT
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Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).