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DkIT Event Management Students raise €1500 for Breast Cancer

26 October 2018

The Institute turned pink in support of the Irish Cancer Society’s annual Breast Cancer Campaign. The campaign was led by third year students from the BA in Event Management who raised a total of €1,500 via a range of different fundraising activities. The class presented a cheque to Ann McKeown and Brenda McCarthy of The Irish Cancer Society on Wednesday 23rd October.

The fundraising campaign provided a real-life learning opportunity for the Events Management students who were tasked with planning, promoting and managing the campaign from ideas stage right through to execution. A highlight of the campaign included a ‘pink-themed’ ‘Cups Against Cancer’ coffee morning which attracted large crowds of staff and students at the college. Other fundraising activities included ‘guess the bra cup size’, ‘take a fun pink selfie’, ‘win great prizes in the balloon pit’, ‘guess how many pink marshmallows are in the jar’ and a ‘bra ping pong competition’. A primary focus of the activities was to generate awareness of the illness and to inform students and staff about early detection, which plays a major role in the treatment of breast cancer.

The fundraising activities were coordinated by Maria Roddy-Freyne a lecturer on the BA in Events Management. Maria is a survivor of breast cancer and has been running these events with the Event Management students since 2013 after her own diagnosis. This year’s event was even more special as one of the students in the class, Aoife Dowling is also a breast cancer survivor. Since commencing fundraising for Breast Cancer five years ago, the Events Management programme has raised €6140.

Speaking at the event, Maria said,

“It is wonderful to continue our fundraising efforts again this year. The students really enjoyed the event and as well as raising money for a fantastic cause it was a great team building exercise and they are all really proud of what they achieved. It was also a great hands-on learning experience for the students as they had the opportunity to put their skills and knowledge into practice by organising a campus-wide fundraising campaign”

Also speaking at the event, Anni Borrmann, an Erasmus Student from France who is a student on the BA in Events Management programme added:

“It was a great event which I, as an international student am always going to remember. We had the opportunity to make use of the theoretical knowledge learned in class and in addition to being great fun, it was great to have the opportunity to give something back to the Irish people who welcomed us warmly to their country. It’s such an important cause.”

To find our more information about the 3-year BA in Events Management degree course and other courses offered at DkIT, please visit


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