BA in Digital Marketing and Public Relations
Course Overview
Students will delve into topics such as content creation, social media, strategy, and communications. Lectures create the opportunity to apply academic learning to contemporary workplace situations and challenges, with a focus on addressing realworld organisational problems through innovative and insightful solutions.
Students will be faced with challenges designed to unlock their potential while learning in a truly supportive environment. Students also have the option to experience another culture with a semester studying abroad.
What makes this course different
Work Placement or Study Abroad Options
Students can complete a 12-week work placement or a study abroad Semester (Erasmus).
Industry Focused
This course uses an industry-focused approach to teaching and learning to help produce work-ready graduates for a digital future.
Understanding the Industry
Digital marketing and communications have become the central focus for entrepreneurs, enterprises and organisation seeking to reach and engage with their consumer. Digital marketing encompasses a broad range of tactics, such as search engine optimisation, social media marketing, email marketing, content creation, and online advertising. It involves utilising various online platforms and channels to build brand awareness, drive traffic, generate leads, and convert them into customers.
Communication focuses on crafting and delivering compelling messages to key stakeholders, both internally and externally, with the aim of achieving organisational goals. Together, digital marketing and strategic communications form a powerful synergy that enables businesses and organisations to effectively communicate with and build meaningful relationships with their target audience.
Career Opportunities
Future Careers:
- Advertising Account Manager
- Brand Manager
- SEO Specialist
- CRM Manager
- Social Media Manager
In these areas:
- Sales
- Marketing
- Large Business
- FMCG (Fast-Moving Consumer Goods)
- Communications and PR (Public Relations)
Graduates work at
Course Delivery and Modules
-
Year 1
- Digital Marketing, PR, and Communication
- Introduction to Writing for Digital Media
- Research and Communication Skills
- Business Computing Applications
- Accounting
- Workplace Communication Skills
- Contemporary Management
- Economics & Society
Electives:
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Contemporary Marketing & Communication
- Creativity, Innovation, and Teamwork
-
Year 2
- PR Planning & Execution
- Marketing Communication Media Tools
- Marketing and the Law
- Contemporary Market Research
- Consumer Psychology & Behaviour
- Sales: Management & Practice
- Branding & Customer Relationship Management
- Management Accounting for Decision Makers
Electives:
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- New Product Development
- Wellbeing and the Resilient Student
-
Year 3
- Mobile Marketing
- Integrated Communications Practice
- Writing for Digital Media
- Applied Entrepreneurship
- Event Management
Electives:
- Spanish
- French
- Chinese
- English
- German
- Intercultural Studies
- Image Editing and Design Theory
Semester 2 - Studies Abroad Or Work Placement
Students can complete a work placement or study abroad with Erasmus.
Work Placement
In Year 3 students have the opportunity to Study Abroad or to be placed in an organisation on a 12-week industry work placement.This gives students a much
broader experience for both their soft skills and technical skills. They can also gain contacts in industry to help them in their future career.
Studies Abroad: Students who travel abroad can significantly improve their language skills and immerse themselves in another culture.
Education Progression
Graduates may progress to the BA (Hons) in Global Marketing and Strategic Communication, dependent on the successful completion of this Level 7 degree (or equivalent) with an award GPA of at least 50%.
BA (Hons) in Global Marketing and Strategic Communication
View Course DetailsFees and Funding
Please find information on fees and funding here: www.dkit.ie/fees
Entry Requirements
Standard entry requirements apply. There are no special entry requirements for this course.
Recent CAO Points
156
208
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Ask us a Question
If you have a question about the BA in Digital Marketing and Public Relations please ask it below and we will get back to you.
Disclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).
