BA in Digital Marketing & Public Relations
Course Summary
This Level 7 degree has been developed in response to a recognised demand from employers for graduates who are skilled in the rapidly evolving Digital Marketing and Public Relations sector. Students can choose to graduate at the end of their third year or they can take one of the year-long Level 8 ‘add-on’ opportunities.
This Level 7 degree has been produced in response to a very high demand from employers for graduates who are skilled in the rapidly evolving Digital Marketing and Public Relations sector. Students can choose to graduate at the end of their third year or they can take one of the year-long Level 8 ‘add-on’ opportunities.
The degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. A key selling point of the course is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their skills into practice.
There is also the option to spend a semester studying abroad. DkIT sees this as a core strength of the new degree, with strong industry links through the work placement office this will enable students to get real-world experience within their area of interest, something which will really stand to them as graduates.
Year 1
Semester 1
- Research and Communication Skills
- Business Computing Applications
- Accounting
- Digital Marketing, PR and Communication (year-long)
- Introduction to Writing for Digital Media (year-long)
- Electives: French 1 // Spanish 1 // English 1 // German 1 // Chinese 1 // Intercultural Studies 1 (Irish Society) // Contemporary Marketing & Communication
Semester 2
- Digital Marketing, Communication and PR (year-long)
- Introduction to Writing for Digital Media (year-long)
- Workplace Communication Skills
- Contemporary Management
- Economics & Society
- Electives: French 2 // Spanish 2 // English 2 // German 2 // Chinese 2 // Intercultural Studies 2 (Shape of Europe) // Creativity Innovation and Teamwork
Year 2
Semester 1
- PR Planning & Execution (year-long)
- Marketing the Law
- Marketing Communication Media Tools (year-long)
- Contemporary Market Research
- Consumer Psychology & Behaviour
- Electives: French 3 // Spanish 3 // English 3 // German 3 // Chinese 3 // Intercultural Studies 3 (America) // Well-being and the Resilient Student
Semester 2
- Management Accounting for Decision Makers
- Sales: Management & Practice
- Branding & Customer Relationship Management
- PR Planning & Execution (year-long)
- Marketing Communication Media Tools (year-long)
- Electives: New Product Development // Intercultural Studies 4 (Middle East & Africa) // French 4 // Spanish 4 // English 4 // German 4 // Chinese 4
Year 3
Semester 1
- Mobile Marketing
- Integrated Communications Practice
- Writing for Digital Media
- Applied Entrepreneurship
- Event Management
- Electives (Choose one): Intercultural Studies 5 (Asia) // Image editing and Design Theory // French 5 // Spanish 5 // English 5 // German 5 // Chinese 5
Semester 2 (choose one)
- Work Placement
- Studies Abroad Semester
* All module titles are subject to change and are for indicative purposes only. The provision of electives each year is subject to numbers enrolling on each elective and available resources.
The degree prepares you for a career in marketing and public relations and has been welcomed as both timely and relevant by employers and recruitment agencies. You will be faced with challenges designed to unlock your potential while learning in a truly supportive environment.
Graduates of this course are qualified for careers in areas such as: public relations, advertising, data analytics, sales account management, online community/social media management, brand management, corporate social responsibility, media relations, customer engagement, event management, inbound/outbound communication, marketing, communication management, content generation, global sales and more.
Graduates who gain the BA in Digital Marketing and Public Relations may progress to the BA (Hons) in Public Relations OR the BA (Hons) in Global Marketing.
This is dependent on attainment of the full BA in Digital Marketing, Communication and PR Level 7 award (or equivalent) with an award GPA of at least 50%.
Please find information on fees and funding here: www.dkit.ie/fees
Leaving Certificate Entry Requirements:
Six Grades at O6 or H7 in Leaving Certificate
→ INCLUDING At least one H5 Grade, OR Minimum Points Score of 200
→ AND Mathematics Grade F2, O6 or H7
→ AND English Grade O6 or H7 OR Irish Grade O6 or H7
Northern Ireland/UK Entry Requirements:
Applicants must meet the matriculation requirement of 5 different subjects which must include:
→ Mathematics at GCSE (Grade A* - C or better)
→ English (or Irish) at GCSE (Grade A* - C or better)
→ One subject at:
- 'A Level’ (Grade A* - E or better)
- OR Applied A-Level (Grade A* - E)
- OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma) (Pass, Merit or Distinction).
- OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma) (Pass, Merit or Distinction).
→ The remaining subjects must be different from those listed above and may be drawn from recognised subjects at:
- GCSE (Grade A* - C)
- AND/OR 'AS Level’ (Grades A - E)
- AND/OR ‘A-level’ (Grades A* - E)
- AND/OR Applied ‘A-level’ (Grade A* - E)
- AND/OR BTEC National Level 3 (National Award, Subsidiary Diploma, Extended Certificate, 90-Credit Diploma, Foundation Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
- AND/OR OCR Cambridge Technical Level 3 (Introductory Diploma, Extended Certificate, Subsidiary Diploma, Foundation Diploma, 90-Credit Diploma, Diploma or Extended Diploma*) (Pass, Merit or Distinction).
Shane Hill (Department of Management & Financial Studies)
Phone: +353 42 9370254
Email: shane.hill@dkit.ie
| Course ID | DK712 |
| CAO Round 1 Entry Points (2022) | 206 Points |
| Course Type | Undergraduate |
| Study Mode | Full-Time |
| Level | 7 |
| Duration | 3 Years |
| Starting Date | September 2023 |
| School | School of Business & Humanities |
| Department | Management and Financial Studies |
| Awarding Body | Dundalk Institute of Technology |
| Delivery Method | On Campus |
How To Apply
Apply on CAO
All standard entry first-year applicants must apply for entry through the CAO. See Important application dates for CAO and information for specific applicant types below:
International Application (non-EU)
International Applicants (not from or living in the EU) can apply through an agent or directly to DkIT to study this course.
Advanced Entry & Transfer Applications
Advanced Entry is for applicants who have previous educational achievements and/or work experience and want to be considered for direct entry into year 2, 3, or 4 of a course. This includes students looking to transfer to DkIT from another Higher Education provider.
