BA in Digital Marketing, Communication & Public Relations

Course Points
165
Course Duration
3 Years
Course Level
Level 7
Course Places
50 Places
Course Start Date
September 2018

Course Summary

This level 7 degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. Students can choose to graduate at the end of their third year or they can take one of the many year-long level 8 ‘add-on’ opportunities at DkIT.

This Level 7 degree has been produced in response to a very high demand from employers for graduates who are skilled in the rapidly evolving Digital Marketing, Communications and PR sector. Students can choose to graduate at the end of their third year or they can take one of the year-long Level 8 ‘add-on’ opportunities.

The degree prepares students for direct employment within the marketing communications industry and has been welcomed as both timely and relevant by employers. A key selling point of the course is the semester-long work placement in year three, which will give students a taste of life within this dynamic and expanding industry and will enable them to put their skills into practice.

There is also the option to spend a semester studying abroad or work on an Industry Project. DkIT sees this as a core strength of the new degree, with strong industry links through the work placement office this will enable students to get real-world experience within their area of interest, something which will really stand to them as graduates

If you want to see the full details of all the modules click here: http://courses.dkit.ie/index.cfm/page/course/courseId/849

In the meantime here is a listing of modules you will take in the Digital Marketing, Communications and PR degree.

YEAR 1 - Semester 1

(Electives: Choose one)

Year 1 - Semester 2 

 

 

(Electives: choose one)

YEAR 2: Semester 3 

(Electives: Choose one)

YEAR 2 - Semester 4

(Electives: Choose One) 

YEAR 3 - Semester 5

(Electives: Choose one)

YEAR 3 - Semester 6

(Electives: Choose one)

 

Career opportunities for Digital Marketing, Communication and PR graduates are excellent and improving.

Those who take this course are qualified for careers in areas such as:

  • Public Relations
  • Advertising
  • Data Analytics
  • Sales Account Management
  • Online Community/Social Media Management
  • Brand Management
  • Corporate Social Responsibility
  • Media Relations
  • Customer Engagement
  • Event Management
  • Inbound/Outbound Communication
  • Marketing Communication Management
  • Content Generation
  • Global Sales

Graduates who gain the BA in Digital Marketing, Communication and PR may progress to the BA (Hons) in Public Relations OR the BA (Hons) in Global Marketing (under development).

This is dependent on attainment of the full BA in Digital Marketing, Communication and PR Level 7 award (or equivalent) with an award GPA of at least 50%.

Please find information on fees and funding here: www.dkit.ie/fees

Six Grades at O6 or H7 in Leaving Certificate

INCLUDING At least one H5 Grade, or Minimum Points Score of 200

AND Mathematics Grade F2, O6 or H7

AND English Grade O6 or H7

OR Irish Grade O6 or H7

Language elective requirements:

  • French:Ordinary level grade O3, or Higher Level, Grade H5 at Leaving Certificate or equivalent.
  • Spanish: No prior knowledge required.

Shane Hill (Department of Management & Financial Studies)
Phone: +353 42 9370254
Email: shane.hill@dkit.ie

Course ID DK712
Level 7
Duration 3 Years
Points 165
Places 50
School School of Business & Humanities
Department Management and Financial Studies
Awarding Body Dundalk Institute of Technology
Starting Date September 2018
Apply to CAO

How to Apply

You can apply for this course directly via CAO by clicking the link below:

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