Conor Richardson


MBS in Entrepreneurship & Marketing

From Dundalk, Co. Louth Conor chose to study the MBS in Entrepreneurship & Markeitng programme because it was a natural progression from his BA (Hons) in Business degree.

The location of the college was super convenient to me and I had heard great stories from previous participants”

The MBS programme has received a number of prestigious awards including Best International Collaboration Project and Best Academic Partnership in the Education Awards.

I knew that the award-winning programme would be recognised by industry and employers. This really attracted me to the programme, plus the course content really appealed to my career interests.”

The Masters programme includes a broad range of modules in areas such as business strategy, brand management, change management, new product development and applied SME strategic business management.

The module that I found most interesting was New Venture Finance. As part of this module, I had to create a business plan for a new product/service. I then had to develop a pitch and present it to a panel of lecturers. It was great practical  learning experience and really allowed me to show off my creative thinking skills. I found the entire process quite thought-provoking around new business opportunities.”

A highlight of the course is the partnership with Heilbronn University in Germany through the week-long intensive Business Strategy module.

We spent a full week in Germany and I had the opportunity to meet and work alongside German students as part of the intensive simulation course. Throughout the week, we learned important intercultural skills and I improved other soft skills, particularly around communications, public speaking and team-work.”

Overall, Conor feels that his participation in the MBS has been hugely beneficial.

I vastly improved by professional awareness. Throughout the programme, we had to engage directly with industry as part of our assignments. Engaging in interviews and chatting with them over the phone really helped my own professional skills.”

The course did not come without its challenges for Conor.

Time-management was probably my biggest challenge.. Managing time-consuming assignments alongside a busy exam schedule and juggling outside work was no ‘piece of cake’. However as soon as I got into a routine, this definitely helped. Getting constructive feedback from my lecturers also made the hard work all worthwhile”

Connor graduated with a first class honour in both his degrees at DkIT and he has his sights firmly set on a career in the fast-paced marketing industry.

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MBS in Entrepreneurship & Marketing

Part-Time Courses 2020/21