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Anton Savage launches Dundalk IT’s new Digital Marketing, Communications & Public Relations degree

17 January 2018

Sports Scholarship applications for Dundalk Institute of Technology are now open for 2018.

To apply for a scholarship at DkIT please download application form from https://www.dkit.ie/sports-societies/sports-scholarships-dkit and return before closing date on 4th May 2018.



December 11th, 2017 – This week, Dundalk Institute of Technology (DkIT) welcomed Anton Savage to help launch the new BA in Digital Marketing, Communication and Public Relations. As managing director of the long-established and well-respected Communications Clinic in Dublin, Anton is acutely aware of the trends in the Marketing and Public Relations industry, and the type of graduate that consultancies and marketing/PR departments will be looking for into the future.


“Public communication is changing more rapidly than ever before - more outlets and platforms than at any point in history. And that means PR companies are looking for graduates who can hit the ground running; who are not only skilled in the latest technologies and media, but have a deep understanding of the fundamentals of great communication,” said Anton. “I’m really impressed with the new programme's combination of practical focus in the classroom and real world experience with companies. The blend of lectures, projects and placements looks ideal.”

For many years, the School of Business & Humanities in DkIT has had a strong offering of programmes in the Marketing and Public Relations disciplines. Students have benefited from the School’s experience in running very successful work placement programmes; studies abroad in Europe; links with local and national businesses for project work with real clients; as well as encouraging Active Citizenship with students carrying out project work for charities and non-profit organisations. This new programme brings together the best of these practices and offers students a wonderful college experience with excellent job prospects. Indeed, graduates of the marketing and public relations programmes at DkIT can be found in senior communication and marketing roles in a range of industry sectors such as hospitality, food & drink, financial services, energy and engineering.


For more information contact:

Liz Englishby:  E. liz.englishby@dkit.ie
Paula Mullen:  E. paula.mullen@dkit.ie
John Sisk:  E. john.sisk@dkit.ie