Certificate in Introduction to Digital Marketing
Course now closed for applications
Course Overview
This part-time Certificate in Introduction to Digital Marketing will enable students to understand and exploit the potential opportunities provided by the rapidly changing variety of technologies involved in Digital Marketing in order to engage the ever-changing customer within a business context.
Graduates will be provided with an introduction to the principles and practices of Digital Marketing, enabling them to design and develop a comprehensive digital marketing plan.
It will equip students with the knowledge and awareness of digital and interactive media and marketing, on and offline buyer behaviour, planning frameworks for integrated marketing campaigns, search theory and use of a variety of web tools.
The aim of this course is to empower graduates to be able to:
- Advise on the integrated nature of digital marketing concepts, as well as on the characteristics and behaviour of digital target markets.
- Evaluate the marketing opportunities provided by a variety of internet-based communication tools such as email, social media and viral, mobile and location-based marketing.
- Demonstrate how organisations can exploit digital opportunities for interactive communication with marketplaces and for measuring communication effectiveness.
- Evaluate the range of alternatives that are available for traffic building.
- Design and develop a comprehensive and integrated digital marketing plan.
- Appraise the performance of a website through web measurement, user behaviour analysis and implementation of proven strategies aimed at increasing conversion rates.
Course Delivery and Modules
Course commences on Monday 20th January at 6.00pm with Induction with classes proper starting on Saturday 25th January at 9.00am.
The course runs over 4 Saturdays from 9.00am to 3.00pm.
The mode of delivery is part-time and blended. Assessment will comprise 100% continuous assessment course work.
Proposed delivery days (subject to change):
- Saturday 25th January
- Saturday 22nd February
- Saturday 22nd March
- Saturday 12th April
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Course Content
- Marketing on the Internet: Digital and interactive media and marketing, Online versus offline buyer behaviour, Targeting Markets
- Digital Toolbox: Websites, Email and Viral Marketing, Mobile Marketing, Video & Podcasting, Affiliate marketing
- Traffic Building: Search Theory, Search Engine Marketing, Search Engine Optimisation, Pay Per Click advertising, Web Analytics
- Social Media Strategies: Primary tools: opportunities and challenges, On-line customer engagement
- Strategic Digital Marketing Planning: Framework for planning, Integrated campaigns, The future
- Web Analytics & Conversion Rate Optimisation: Identifying goals and KPIs, Analysing website performance, Social Media Performance, CRO, Usability, Customer Experience Management
- Practical Labs: Variety of current Web 2.0 tools
Education Progression
Graduates of this Certificate in Introduction to Digital Marketing may be eligible for exemptions on other similar programmes within DkIT and with other providers.
Learners who successfully complete this Certificate will be offered the relevant module exemption from the DkIT BBS part-time degree.
Learners completing this may also apply to the full-time BB in Business & Management programme and, provided they meet entry criteria for that programme, will be offered exemptions for the relevant module that they have successfully completed.
Fees and Funding
Course fee is €500 payable in 2 instalments as follows:
- Instalment 1: €200 (non-refundable) is payable to confirm your acceptance of a course place.
- Instalment 2: €300 is payable by the end of February.
Course is FREE to unemployed people in receipt of an eligible DSP Jobseekers payment. Find out more here: https://www.dkit.ie/part-time/fees,-concessions-and-policies.html
Fees
€500
Entry Requirements
All applicants will normally hold a relevant level 5 qualification (or equivalent) or higher.
Applicants who do not meet the minimum education requirements but are 23 years or older and have relevant work experience may still apply for consideration by the Institute. If you are applying as a mature student be sure to submit your CV and any letters of reference you have from employers.
International students must have English level of IELTS 6.0 (or equivalent).
Ask us a Question
If you have a question about the Certificate in Introduction to Digital Marketing please ask it below and we will get back to you.
Nuala Rispin
Email: nuala.rispin@dkit.ieDisclaimer: All module titles are subject to change and for indicative purposes only. All courses are delivered subject to demand and timetables are subject to change. Elective Module options will only run subject to student numbers. The relevant Department will determine the viability of each elective module option proceeding depending on the number of students who choose that option. Students will be offered alternative elective modules on their programme should their preferred elective option not be proceeding. Award Options for Common Entry Programmes: The relevant Department will determine the viability of each award option proceeding depending on the number of students who choose either option. If the numbers for one of the Award options exceed available places, students for this option will be selected based on Academic Merit (highest grades).
