DkIT students from the Department of Hospitality were delighted to attend Dundalk Chamber’s annual Cross Border Tourism Conference – ‘Growing Your Visitors – Learning from the Best’. 
 
Staff from the department Maria Roddy-Freyne, Lorraine Dunne, Dr Teresa O' Rourke, Karen Commins and Colin Cooney, along with several students, had the opportunity to hear from an incredible lineup of speakers, gaining valuable perspectives on the future of tourism. A number of speakers highlighted the importance of student participation, recognising them as the future of the industry.  

It was fantastic to gain insights from both local and international experts, covering key trends and innovations shaping tourism. 
- Sabhbh Ní Mhaolagáin, Tourism Officer, Louth County Council, set the stage with Visit Louth – A Vision for Tourism in County Louth. 
- Mary McKeown, Tourism Service Manager, Mid Ulster District Council, provided a fascinating look into the incredible offerings of OM Dark Sky Park & Observatory and Sperrins. 
- David Kieran, ZOMA, explored the role of AI in tourism. 
- Professor Terry Stevens, Tourism Trend Analyst & Commentator, and Harry John, Head of Market Switzerland for Saint Elmo’s Tourism & Owner of Pure Solution Ltd, shared international insights into adventure tourism destinations. 
- Pól Ó Conghaile, Travel Editor, The Irish Independent, wrapped up the morning with a look at Travel Trends for 2025. 
 
A few key themes stood out throughout the day: 
- The power of communities working together to market a destination. 
- The importance of local DNA in tourism branding. 
- AI is a game-changer, but the human touch remains essential – tourism is about people, emotional connections, and authenticity. 

-How AI-driven innovations can enhance customer experience and boost revenue. 
 
It was great to also meet with past student Aine Clarke from HighTide Experience Management and Erin our current Event management student who is on placement with Aine. Overall, it was an inspiring day filled with thought-provoking discussions, fresh ideas, and a shared passion for growing the tourism industry!