The students were involved in a collaborative, team-based activity which saw them tasked with organising a City Break en France. Each team was responsible for designing a tailor-made city break for prospective clients. Employing a multi-disciplinary approach, the students had to demonstrate skills in marketing, sales analysis, and digital resources to produce a brochure, video and oral presentation. Each team presented their final bespoke package to a jury at the end of the week.

It was not all work, however, students sampled French culture with visits to the Louvre-Lens Museum –an offshoot of the Louvre in Paris. There was also visit to the network of tunnels under the city centre of Arras where the soldiers of World War 1 funnelled their way underground to surprise German soldiers on the enemy line. The students were also treated to French hospitality in the form of lunch in the Grand-Palace, Arras and a visit to the panoramic restaurant in the Parc Départemental d’Olhain.

Students were accompanied by lecturers from the School of Business and Humanities – Helen Howley and Vicky Leahy