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MBS in Entrepreneurship and Marketing

Title
MBS in Entrepreneurship and Marketing
School
Department
Course Type
Postgraduate
International
Qualification
Masters Degree
Level
9
Course Category
Business Organisation and Business Management
Programme Code
DK_BBUSS_R
CAO Codes
DK911
Places
20
Duration
1
Duration Type
Year(s)
Delivery
Full time
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  • About this Programme
  • Programme Details
  • Entry Requirements

The overall aim of the MBS is to produce independent minded, self reliant graduates with the theory, practice and research capability for employment as managers in both specialist and non-specialist roles across a broad range of industry sectors.

The aim of the Master of Business Studies taught programme is to produce graduates with the theory, practice and research capability for employment as managers in a broad range of industry sectors, with a specific specialism in the areas of Entrepreneurship and Marketing. Graduates should also be capable of pursuing further studies to Ph.D. level.

What subjects will I study?

Semester 1

  • Induction Workshop
  • Business Strategy*
  • Entrepreneurship & Economic Development
  • Systematic Innovation & Intrapreneurship
  • Strategic Brand Management
  • New Venture Finance
  • Research Methods

Semester 2

  • Dissertation**
  • Change Management
  • Entrepreneurship Theory & Practice
  • Marketing for New Product Development
  • Applied SME Strategic Business Management

* A week-long intensive module, jointly run in conjunction with Heilbronn University, Germany.

**Dissertation: Students will be required to complete a research-based dissertation of around 20,000 words.

Applicants must have a recognised honours degree, normally a 2:2 or higher, in business, marketing, entrepreneurship, accounting or related discipline.

This programme is available on a one year full-time basis (attending 2 days per week), or a two-year part-time basis (attending 1 day per week). The period of structured tuition is September to May (2 semesters), with the dissertation submitted in August. Examinations will take place in January and May.

You should apply directly to the Lifelong Learning Centre, Dundalk I.T. on an MBS application form (See Further Informatoin). While all eligible students may apply, places are limited, and firm offers will be made on the basis of academic results plus an interview.

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