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BA (Hons) in Communications in Creative Media

BA (Hons) in Communications in Creative Media
Course Type
CAO Undergraduate
Honours Bachelor Degree
Course Category
Creative Media
Marketing and Public Relations
Programme Code
CAO Codes
Duration Type
Full time
  • About this Programme
  • Programme Details
  • Entry Requirements
  • Opportunities
  • Further Info

Are you a creative and artistic person? Do you want to work in the Creative Industries?

BA(Hons) in Communications in Creative Media is a multi-disciplinary programme that offers students the opportunity to experience a number of occupational areas before concentrating on subject options most suited to their chosen career path.

Established in 2000 the BA(Hons) In Communications in Creative Media is now welcoming applications through the CAO at level 8.

Recognising the continued need for highly creative practitioners and critical thinkers, this innovative programme was updated in 2014 to ensure it remained at the forefront of trends within the creative media industries - it is recognised as one of the leading Creative Media courses in Ireland.  Communications in Creative Media includes a Work Placement and a number of electives which allow students to specialise in areas such as Design, Audio, Media Production and Web Development. 

Based in the state-of-the-art PJ Carroll’s building, students on this programme have a unique opportunity to innovate and create outstanding work. Recent graduates have won national and European prizes.

Graduates of this programme are uniquely situated to work and study at the forefront of the Creative Media Industries in Ireland and abroad and have found work in companies such as HBO, TV3, Grabone.ie, Boylesports, Spin 103Fm, BT Sports, along with Creative Agencies such as CKSK, Isobar and PML.

Many graduates have progressed onto MA and PhD programmes at national and international institutions including DKIT, DIT, University of Bristol, DCU and Goldsmiths London.



The full suite of modules offered on the programme are: 


Stage 1, Semester 1:

Media and Communication Studies (Part 1 of 2)

Communication, Research & IT

Creative Design

Creative Collaborative Development

35mm Photography

Introduction to Digital Audio/Visual Techniques (Part 1 of 2)


Stage 1, Semester 2:

Introduction to Web Authoring

Visual Literacy

Writing for Creative Media

Media and Communication Studies (Part 2 of 2)

Introduction to Digital Audio/Visual Techniques (Part 2 of 2)


Stage 2, Semester 1*:

Understanding Culture and Society

Visual Communications

Authoring for the Web (year-long)

Legal & Ethical Issues in Creative Media

Sound Design 1

Intermediate Audio/Visual Production (Part 1 of 2)


Stage 2, Semester 2*:

Sound Design 2

Branding & Packaging

Social Context of Technology

Creative Media Project Management

Authoring for the Web

Intermediate Audio/Visual Production (Part 2 of 2)

*Students may undertake a one-semester placement with one of our currently approved partners via the Erasmus Programme. Students can partake in the scheme during Stage 2 of their studies. Partner institutes include the Baltic Film School (Tallinn, Estonia), Satakunta University of Applied Sciences (Pori, Finland) and San Pablo/UEM (Madrid, Spain).


Stage 3, Semester 1:

Physical & Pervasive Interfaces

Professional Issues in Creative Media

Human Computer Interaction

Media and Society

3D Modelling Techniques (elective)

Advanced Audio/Visual Production (Part 1 of 2) (elective)

Web Design and Development (elective)

Editorial Design (elective)

Computer-Assisted Learning (elective)

Communication and Popular Music (elective)

Interactive Sound (elective)


Stage 3, Semester 2:

Culture, Society and Creative Media

Research Methods 1

Work Placement-Creative Media

Scriptwriting for Creative Media

Advanced Digital Photography (elective)

3D Animation (elective)

Design in Motion (elective)

Radio Production (elective)

Advanced Web Authoring (elective)

Public Relations (elective)

Authoring for Interactive Narrative (elective)

Advanced Audio/Visual Production (Part 2 of 2) (elective)


Stage 4, Semester 1:

Creative Media Group Project (Part 1 of 2)

Research Methods for Creative Media 2 (Part 1 of 2)

User Theories

Current Issues & Theories in Creative Industries

E-Learning (elective)

Interactive Installation Authoring (elective)

Popular Music, Media and Place (elective)

Self-directed Design (elective)


Stage 4, Semester 2:

Entrepreneurship for Creative Industries

Media Discourse and Analysis

Creative Media Group Project (Part 2 of 2)

Research Methods for Creative Media 2 (Part 2 of 2)

Creative Advertising (elective)

Compositing and Visual Effects for Creative Media (elective)

Narrative & Creative Media (elective)

Mobile Authoring (elective)

Throughout their studies, students also have the option of completing an additional 5ECTS Service Learning - Creative Media module, aimed to encourage students to participate in activities that will enhance their personal and professional development. This could include volunteering activities with a voluntary/charitable body or work experience with a Creative Media company and/or lecturer working on an Industry project that are taken on above and beyond the student's timetabled class hours.

The standard minimum entry requirement for first year admission to this Honours Degree programme is six grades at O6 or H7 including at least two H5 grades and Maths grade O6 or H7, English grade H6 or O3. Minimum Points Score - 300

  Standard Applicants Entry Requirements.


A level of qualification equivalent to the above (see below re: RPL)

The Institute actively encourages applications from mature students.

Recognition of Prior Learning

Admissions to programmes in the Section of Creative Media that wish to recognise prior learning are referred to the Institute's RPL policy while taking into consideration discipline specific criteria, appropriate to this programme.

RPL is a process that allows students to gain admission to a programme of study or to gain exemptions/credit from some parts of a programme, based on demonstrated learning achieved prior to admission. Learning can be gained formally from previously certified coursework. It can be gained informally or non-formally through the workplace, through involvement with community groups or through voluntary activities.

Progression Opportunities: 

On successful completion of this programme, students who obtain Second Class Honours or higher are eligible to be considered for entry to the MA/MSc by Research within the School.

Students who have successfully completed the first two years of this programme and who wish to leave after two years, may be awarded a Level 6 Higher Certificate in Arts in Communications in Creative Media.

Students who have successfully completed the first three years of this programme and who wish to leave after three years, may be awarded a Level 7 BA in Communications in Creative Media.

Career Options: 

Graduates from this programme will be well prepared to follow several career paths, including:

Design: Design, Multimedia Design, Web Design, Interaction/UI Design, Motion Design

Planning & Strategy: Information Architect/User-experience Architect, Digital Media Strategist

Authoring: Web Developer, App Design/Developer

Management: Web/Multimedia Project Manager, Social Media Strategist, Communications Officer, Media Planner, Media Buyer, Digital Marketing

Content Creation: Transmedia Developer, Copywriter, Content editor, Digital Image Producer, Creative Video Producer, Digital Marketing, Sound Designer

Recent Level 8 Graduates from the former programmes (BA/BA (Hons) in Communications in Creative Multimedia) have continued their studies at Masters and PhD level, set up SMEs and have taken on the following positions within companies:

  • Audio Consultant – Harman International
  • Creative Designer – CKSK, Grabone.ie, Local Government Management Agency
  • Flash Developer – ICAN
  • Programme Co-ordinator MSc Multimedia- Griffith College Dublin
  • Researcher – TV3, RTÉ
  • Copywriter – Grabone.ie, ICAN
  • Creative Director - The Institute of International and European Affairs
  • Head of Digital – Coral Interactive
  • Content Manager – Boyle Sports
  • Senior Web Developer – Intercom
  • Director of Communication - AXS Lab (New York)
  • Web designer – MOR Solutions, Lucidity Digital, Horseware, Lionbridge (London)
  • Graphic Designer – Self Help Africa, GameStop, Boylesports, PML
  • E-Learning Developer - Optimum Results/Skillsboost. Com
  • UI Designer – Roadhouse Interactive (Canada)
  • College Lecturer - Cavan VEC, Louth VEC
  • Production Assistant – Blonde and Co (New York)
  • Digital Project Manager – Four23 (London)
  • Senior Production Controller – Gill and Macmillian
  • Assistant Director – HBO (Game of Thrones)
  • Transmission Controller – Setanta Sports
  • Content Developer – Boyle Sports

The programme merges practical experience in existing and emergent creative media and digital platforms with a user-centered and industry aware approach to design and this balance will offer students the opportunity to develop a combination of professional and creative skills and equips them for the rapidly changing industrial environment.

By balancing content creation alongside teamwork and entrepreneurial skills, the BA (Hons) in Communications in Creative Media ideally equips students to pursue graduate level positions across divergent sectors in the creative media industry.

The programme’s unique selling point is that it is an undergraduate degree that will create graduates who are idea-driven content designers competent in communicating through a variety of mediums and who have had the space to test out media theories through practical work. 

A key feature of the BA (Hons) in Communications in Creative Media is the access that students will continue to have to Industry Professionals from first year onwards.   As mentioned above, Creative Media masterclasses will be held up to six times each semester and feature Creative Media professionals currently active in industry.

Industry Professionals who have delivered lectures, workshops and masterclasses include:

Cathal Gaffney – CEO Brown Bag films
Ciara Leyden – Senior Designer BFK
Stefan Randelshofer - Audio Artist for Electronic Arts
Dr Elyssebeth Leigh - Educational consultant on games
Hamlet Sweeney – Project Manager Setanta Screens(Large Scale Urban Projection Mapping)
Conor Horgan – Director “One Hundred Mornings”
Conor Mac Garrigle – Digital Artist
Stephen O’Leary – O’Leary Analytics
Gerry Stembridge – Author/ Director/ Broadcaster
Mark Swaine – Squire Communications
Emma Wade - Visual Artist
Sinead Woods – Owner Baboom Animation
Alan Lambert. Director The End Of The Earth Is My Home’
Stephen Murphy - Steadicam Operator 
Anna Rodgers - Documentary Director/Researcher
David Rane - Film Producer (Soilsiú Films/Guth Gafa Documentary Film Festival) 
Neasa Ní Chianáin - Documentary Director (Soilsiú Films/Guth Gafa Documentary Film Festival) 
Ray Roantree - Editor, Screenscene 
Rory Gavin - Online Editor, Piranha Bar 
Mairtin deBarra – Director/Production Manager (& ex-Louth, Newry & Mourne Film Commission) 
Suzanne McKenzie - Post-Production Supervisor, Screenscene 
Alan Fitzpatrick - Managing Director, Filmbase
Alan Maher - Production Executive, Irish Film Board 
Paula Mulroe - Development Executive, Irish Film Board 
Sarah Dillon - Production & Development Co-Ordinator, Irish Film Board 
Liz Gill - Film Director & Editor 
Kieron Walsh - Director 
Brian Furey - Commissioning Editor, Broadcasting Commission of Ireland 
Matt Skinner - Cinematographer 
Stephen Stewart - Green Inc Productions 
Philip McGovern - Big Mountain Productions 
Jane Kelly - Big Mountain Productions 
Hilary Fennell - TV Producer/Director 
Stephanie Comey - Scheme Director, Broadcasting Commission of Ireland 
Siobhan O'Donoghue - Media Desk Ireland 
Kate Bowe - Kate Bowe PR 
Alan Brennan - Director 
Denise Fogarty - Production Manager & recent graduate 
Donal Dineen - TV/radio presenter & filmmaker
Nicky Gogan - Producer/Director (Still Films) 
Marc-Ivan O'Gorman, Director 
Ronan O Coisdealbha - TG4 Sports Editor
James Finlan - Editor
John Murphy – Editor
Desmond Bell (Documentary Filmmaker)
Frank Agnew (TV Producer)
Harvey O’Brien (Author & Film Theorist)
Nelly Ben Hayoun – Experience Designer, Director International Space Orchestra
John Callaghan – Creative Technologist

In addition, there have been numerous national and international accolades for student work within the Section across the years, including:

Name of Project/Student


The Seven Sins

Best in Show 2007, The Digital Hub

Tactical Control Force

Best in Show 2007, The Digital Hub


Best in Show 2008, The Digital Hub & Seal of Approval 2008 (Europrix Multimedia Awards)

Common Sense Project

Best in Show 2009, The Digital Hub

Media Society       

Best Society 2010 & 2013, BIC (Board of Irish College Societies awards)


Best in Show 2011, The Digital Hub

Split Thread

Kieran Hegarty Award for Interactivity, Celtic Media Festival, 2011


Best Camera at LIT Film Festival, 2011

Elder Abuse

All top 3 awards won by DKIT Creative Media students in the nationwide HSE short film competition

Graff Writer

Shortlisted for Best Documentary at the Fastnet Short Film Festival, May 2010


The Last Dance

Best Writer, National Student Film Festival, March 2010


Adam Gray

Best Short Screenplay Finalist, Waterford Film Festival, 2011


Dominic McKeviit

Jamie Harty

Short List: Short Story of the Year, Smedias 2012

Short List: Film Script, Smedias 2012



Best Overall Short, LIT Film Festival 2012

Best Director, LIT Film Festival 2012

Audience award at the Film Devour Short Film Festival, Belfast, 2011


Kinds of Blue

Best Student Documentary, Next Generation Competition, Guth Gafa International Documentary 2013



Best Lighting, LIT Film Festival 2013 (also nominated for Best Editing & Best Overall Short)

Best Student Film, Underground Cinema Film Festival, 2013

Best Student Film, Kerry Film Festival 2013




Attached Files: 

Programme Director