DkIT’s “12-Day Christmas Challenge Campaign” boosted social media fans by more than 500 in just 2 weeks with sponsored prize giveaways from Dundalk-based businesses.
21st December 2016, Dundalk, Ireland. Dundalk Institute of Technology (DkIT) and its students celebrated the festive season with the launch of a 12-Day Christmas Prize Giveaway Competition via its new Instagram channel DkIT_ie. Each day the students were set a Christmas-themed challenge via social media to win an assortment of prizes including holiday vouchers, cinema tickets, free coffees, free haircuts, meal vouchers and much more.
The campaign received extensive support from the local business community and official sponsors included An Táin Arts Centre, Dundalk On Ice, Eclips Hair, IMC Cinema, KSG, Maxol Dundalk, Omniplex Cinemas, Spirit Store and The Four Seasons Hotel, Carlingford. Dundalk-based travel agent, KT Travel also generously donated a grand prize of €100 holiday vouchers which were extremely popular among DkIT students.
Speaking today, Thomas Redmond, Marketing and Communications Manager at DkIT said, “We would like to extend our sincere thanks to all of our prize sponsors throughout the campaign. The DkIT student body makes a significant contribution to the economy here in Dundalk and local businesses were eager to support the campaign and to the students at this festive time.”
As part of the campaign, DkIT launched its new Instagram (@DkIT_ie) and secured over 500 fans in just two weeks. This brings DkIT’s official social media connections up to more than 27,500 across Facebook, Twitter and LinkedIn.
Thomas Redmond commented, “Digital communication is an essential part of how our students communicate today and social media is one of the most important way that many consume news and information. It is important that we continue to expand our digital footprint to find new ways to engage and interact with our students and the wider community. While DkIT has had a presence on Instagram for many years, this is the first official channel for the Institute on the platform. We are currently exploring other channels such as SnapChat, Whatsapp and Yik Yak, so watch this space!”