BA (Hons) in Public Relations (add-on)

Course Duration
1 Year (add-on)
Course Level
Level 8
Course Places
50 Places
Course Start Date
September 2019

Course Summary

The 1-year Level 8 course is designed to deliver graduates capable of achieving valued careers in the ever expanding arena that is Public Relations, on the domestic and international level. Modules in Crisis Management, PR Specialisms, MarComm Agency Lab, and Action Research & Project Planning are delivered by a skilled and experienced team. With a pragmatic hands-on approach throughout, graduates are work-ready for this dynamic industry.

The BA (Hons) in Public Relations is a level 8 course designed to deliver graduates capable of achieving valued careers in the ever expanding arena that is Public Relations, on the domestic and international level. Modules in Crisis Management, PR Specialisms, MarComm Agency Lab, and Action Research & Project Planning are delivered by a skilled and experienced team.

With a pragmatic hands-on approach throughout, graduates are work-ready for this dynamic industry. Graduates are not only encouraged to be proficient in the use of the most recent communication technology, but also to understand and appreciate the societal ramifications of its use. Those taking this Level 8 degree will be much sought after in the labour market and may well create their own business start-up.

YEAR 1- Semester 1:
(Mandatory)

  • Crisis Management
  • PR Strategy and Context (year-long)
  • Advanced Digital Marketing Communications (year-long)
  • Action Research & Project Planning
  • Media Studies

(Elective)

  • Contemporary Irish Politics
  • French 7
  • English 7
  • Spanish 7

YEAR 1 - Semester 2

(Mandatory)

  • Marketing Communication Agency Lab
  • PR Strategy and Context (year-long)
  • Advanced Digital Marketing Communications (year-long)

(Elective)

  • Business Ethics
  • French 8
  • English 8
  • Spanish 8

Graduates from this course would typically seek employment in the digital marketing, public relations, marketing, advertising and/or the business communication sector.

Please find information on fees and funding here: www.dkit.ie/fees

Applicants will require a level 7 (or equivalent) qualification with an overall 50% average, from the Digital Marketing, Communication & Public Relations course.

We also welcome applicants with Recognised Prior Learning (RPL).

Shane Hill (Head of Department of Management & Financial Studies)
Phone: +353 42 9370254
Email: shane.hill@dkit.ie

John Sisk (Programme Director)
Phone: +353 42 9370567
Email: john.sisk@dkit.ie

Course ID DKA15
Level 8
Duration 1 Year (add-on)
Places 50
School School of Business & Humanities
Department Management and Financial Studies
Awarding Body Dundalk Institute of Technology
Starting Date September 2019
Apply to DkIT

How to Apply

If you have any questions, please contact:

John Sisk

Programme Director

T: +353 42 9370567

E: john.sisk@dkit.ie

 

To apply for this course

Download and complete the Add-On Degree Programme Application Form below and submit to:

Admissions Office, Dundalk Institute of Technology, Dundalk, Co. Louth.

T: +353 (0)42 9370230

E: admissions@dkit.ie

 DOWNLOAD APPLICATION FORM

Follow us on social media