new course

BA (Hons) in Global Marketing (add-on)

Course Duration
1 Year (add-on)
Course Level
Level 8
Course Start Date
September 2019

Three great reasons to consider this course

  • Work with other students from partner schools around the world in the Global Work Integrated Learning Module with the opportunity to travel to a partner school.
  • Dynamic, exciting and market-focused delivery of contemporary material from experienced lecturers and practitioners.
  • The BA in Global Marketing is your gateway to a rewarding career, helping to build a credible CV.

Course Summary

With globalisation and instant communications, many businesses now operate in a truly international market. The marketing managers of the future will need to compete and win on a global scale. This 1-year Level 8 BA (Hons) in Global Marketing introduces you to the knowledge and skills required to marketing businesses or products internationally. A highly practical programme, students will have the opportunity to apply academic learning to a contemporary workplace situation via live student projects.

The BA (Hons) in Global Marketing is a level 8 add-on programme designed with a pragmatic hands-on approach throughout. In an ever-dynamic global marketplace the demand is for graduates with the capacity to be analytical and creative in equal measure.

The Global WIL ( Work Integrated Learning ) module in semester 2 offers you the unique opportunity to work on a “live” commercial client brief alongside other students from partner schools based around the world ( North America, Europe & Australia). Along with modules in International Selling, Global Marketing Strategy, Contemporary Market Insights, Branding Strategy, Marketing Management, Ethics, French/Spanish /English and Finance, our graduates from the BA in Global Marketing will be much sought after by leading global business enterprises, and you may well decide grow your own business ideas into global winners.

Graduating from this BA in Global Marketing you will typically seek employment in the in the following areas:
Selling Executive ( Global & Domestic), Global Product Development, International Marketing Executive, Market Researcher, Branding Assistant.

You may also wish to pursue a Masters Degree at DkIT to further enhance your career prospects

Please find information on fees and funding here:

Applicants will require a level 7 (or equivalent) qualification with an overall 50% average, from the Digital Marketing, Communication & Public Relations course available at DkIT, or other providers.

We also welcome applicants with Recognised Prior Learning (RPL).

You will work with real companies during your time on this programme, helping to understand and solve their  globally based marketing problems.

Shane Hill (Head of Department of Management & Financial Studies)
Phone: +353 42 9370254

John Sisk (Programme Director)
Phone: +353 42 9370567

Course ID DKA16
Level 8
Duration 1 Year (add-on)
School School of Business & Humanities
Department Management and Financial Studies
Awarding Body Dundalk Institute of Technology
Starting Date September 2019
Apply to DkIT

How to Apply

If you have any questions, please contact:

John Sisk

Programme Director

T: +353 42 9370567



To apply for this course

Download and complete the Add-On Degree Programme Application Form below and submit to:

Admissions Office, Dundalk Institute of Technology, Dundalk, Co. Louth.

T: +353 (0)42 9370230



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