Certificate in Hotel Revenue, Marketing and Digital Media Management
Four great reasons to consider this course
- Learners on the programme will be introduced to the most up-to-date revenue management, marketing and digital media management systems.
- Learners will gain the skills and competencies to work efficiently and effectively in revenue management.
- Learners will be introduced to the technologies used to enhance digital media marketing for the tourism and hospitality industry.
- The programme provides learners with the opportunity to gain 20 credits at level 7 which can contribute towards a full level 7 award.
The Certificate in Hotel Revenue, Marketing and Digital Media Management at Dundalk Institute of Technology aims to provide learners with the knowledge, skills and competencies necessary for effective work within front office, reservations and marketing of the tourism sector while affording them the opportunity for access and progression to a wide range of alternative employments and further educational choices.
The programme is designed to provide opportunities for employee development, in the area of revenue management, marketing and data analytics in the tourism/ hospitality industry. There is a need in tourism and hospitality to up-skill individuals already employed in the sector, to enable them to take on roles in revenue management and digital media management, a role which is increasing in importance in today’s tourism industry.
The following topics will be covered on this course:
- Revenue Management 10 Credits
Marketing and Digital Media Management 10 Credits
On completion of the programme, learners can expect to work in a position of responsibility in a range of different tourism/ hospitality-related businesses, in the following departments:
Sales and Marketing
Conference and Banqueting
Learners will also have the opportunity to progress to relevant programmes at levels 7 or 8.
Graduates of the programme will have the opportunity to progress to the final year of the BA in Hospitality Management.
Higher Certificate in Arts/Business Level 6 or Advanced Certificate (FETAC Level 6) PLUS one year relevant experience.
Recognition of Prior Learning
Current employees of the hospitality industry particularly those employed in front office, reservations, marketing and revenue management.
|Course Type||Flexible & Professional|
|Starting Date||29th September 2021|
|School||School of Business & Humanities|
|Awarding Body||Dundalk Institute of Technology|
|Apply to||Dundalk Institute of Technology|
How to Apply
Please remember to upload required documentation (scanned copies of your existing higher educational qualification(s) and your CV) with your online application to expedite academic assessment.