Certificate in Hotel Revenue, Marketing and Digital Media Management

Course Points
20
Course Duration
1 Year
Course Level
Level 7
Course Places
16 Places
Course Start Date
29th September 2021

Four great reasons to consider this course

  • Learners on the programme will be introduced to the most up-to-date revenue management, marketing and digital media management systems.
  • Learners will gain the skills and competencies to work efficiently and effectively in revenue management.
  • Learners will be introduced to the technologies used to enhance digital media marketing for the tourism and hospitality industry.
  • The programme provides learners with the opportunity to gain 20 credits at level 7 which can contribute towards a full level 7 award.

Course Summary

The Certificate in Hotel Revenue, Marketing and Digital Media Management at Dundalk Institute of Technology aims to provide learners with the knowledge, skills and competencies necessary for effective work within front office, reservations and marketing of the tourism sector while affording them the opportunity for access and progression to a wide range of alternative employments and further educational choices.

The programme is designed to provide opportunities for employee development, in the area of revenue management, marketing and data analytics in the tourism/ hospitality industry. There is a need in tourism and hospitality to up-skill individuals already employed in the sector, to enable them to take on roles in revenue management and digital media management, a role which is increasing in importance in today’s tourism industry.

The following topics will be covered on this course:

  • Revenue Management 10 Credits
  • Marketing and Digital Media Management 10 Credits 

On completion of the programme, learners can expect to work in a position of responsibility in a range of different tourism/ hospitality-related businesses, in the following departments: 

  • Revenue Management 

  • Hotel Reception 

  • Hotel Reservations  

  • Sales and Marketing  

  • Conference and Banqueting 

  • Learners will also havthe opportunity to progress to relevant programmes at levels 7 or 8. 

Graduates of the programme will have the opportunity to progress to the final year of the BA in Hospitality Management.

Higher Certificate in Arts/Business Level 6 or Advanced Certificate (FETAC Level 6) PLUS one year relevant experience.

OR

Recognition of Prior Learning

 Current employees of the hospitality industry particularly those employed in front office, reservations, marketing and revenue management.

Brianáin Erraught (Head of Department of Hospitality Studies)
Phone: +353 42 9370256
Email: brianain.erraught@dkit.ie

Maria Roddy Freyne (Programme Director)
Email: maria.roddyfreyne@dkit.ie

Course ID DK_BHREV_7
Course Type Flexible & Professional
Study Mode Part-Time
Level 7
Duration 1 Year
Fees €1,500
Starting Date 29th September 2021
School School of Business & Humanities
Department Hospitality Studies
Credits 20
Awarding Body Dundalk Institute of Technology
Apply to Dundalk Institute of Technology

How to Apply

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Please remember to upload required documentation (scanned copies of your existing higher educational qualification(s) and your CV) with your online application to expedite academic assessment.