Colour

Colour is an integral part of creating a consistent look and feel for any brand and the DkIT colour palette supports how our audiences experience both our offline and online communications. Our colour palette reflects our personality and consists of vibrant, contrasting tones to reflect the dynamic, energetic nature of the brand identity.

For digital applications always use the specified RGB breakdowns for each of the colours. When selecting colours, always ensure legibility and consistency with the content.


Primary Colour Palette

DkIT Navy

DkIT Navy

CMYK: 100, 100, 6, 60
HEX: #0D0047
PANTONE: 2766C 

 

DkIT Gold

DkIT Gold

CMYK: 10, 20, 100, 40
HEX: #97810e
PANTONE: 871M (Metallic) 

 

Secondary Colour Palette

DkIT Red

Red

School of Business & Humanities

CMYK: 3, 100, 66, 12
HEX: #CD1442
PANTONE: 200 EC

DkIT Purple

Purple

School of Informatics & Creative Arts

CMYK: 40, 100, 0, 7
HEX: #981D85
PANTONE: 2415 EC

DkIT Yellow

Yellow

School of Engineering

CMYK: 0, 35, 100, 0
HEX: #FBAF17
PANTONE: 130 EC

DkIT Green

Green

School of Health & Science

CMYK: 48, 0, 94, 0
HEX: #91C847
PANTONE: 375 EC